# Function of Beauty
> Function of Beauty is a beauty technology company specializing in customized hair, skin, and body care products. The company utilizes a data-driven approach, employing a proprietary quiz to formulate personalized products based on a customer's specific hair type, goals, and preferences.
- URL: https://optimly.ai/brand/function-of-beauty
- Logo: https://logo.clearbit.com/functionofbeauty.com
- Slug: function-of-beauty
- BAI Score: 88/100
- Archetype: Challenger
- Category: Beauty & Personal Care
- Last Analyzed: April 10, 2026
## Competitors
- Briogeo Corportion (https://optimly.ai/brand/briogeo-corportion)
- Madison Reed (https://optimly.ai/brand/madison-reed)
- Oribe (https://optimly.ai/brand/oribe)
- Prose (https://optimly.ai/brand/prose)
## Also Referenced By
- Native Hair Care (https://optimly.ai/brand/native-hair-care)
## Buyer Intent Signals
Problems: how to fix 90% breakage hair | DIY Home Treatments: Mixing natural ingredients or oils at home to address specific hair concerns. | Professional Salon Services: Getting professional-grade treatments and product recommendations from a licensed hair stylist.
Solutions: custom shampoo and conditioner quiz | personalized hair care brands | vegan sulfate free hair mask | best treatment for split ends | custom hair care for curly hair | Off-the-shelf retail products: Buying standard off-the-shelf shampoo and conditioner from drugstores or premium beauty retailers.