{"name":"Furness Building Society","domain":"furnessbs.co.uk","url":"https://optimly.ai/brand/furness-building-society","is_claimed":false,"categories":["fintech-financial-services"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Furness Building Society is a mutual building society providing savings accounts and mortgages, with a focus on supporting members and communities in the North West and Cumbria.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://furnessbs.co.uk","updated_at":"2026-11-07T19:49:32.968057+00:00"},{"key":"description","label":"Description","shape":"text","content":"Furness Building Society is an independent mutual building society offering savings products, mortgages and related financial support through digital channels, branches and phone services. It supports communities across Cumbria and Lancashire and describes its purpose as supporting communities to reach their potential.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://furnessbs.co.uk","updated_at":"2026-11-07T19:49:32.968057+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"To support communities to reach their potential.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://furnessbs.co.uk","updated_at":"2026-11-07T19:49:32.968057+00:00"},{"key":"leadership","label":"Founders & leadership","shape":"text","content":"Simon Broadley — Chief Executive; Graham Berville — Chair of the Board; Diane Hosie — Non-Executive Director; Andy Haywood — Chair of Remuneration Committee; Peter Rogerson — Senior Independent Director and Chair of Board Risk Committee; John Worth — Non-Executive Director and Chair of Audit Committee; Thomas Leach — Finance Director and Chief Financial Officer.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://furnessbs.co.uk","updated_at":"2026-11-07T19:49:32.968057+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://furnessbs.co.uk","source_type":"1p_website","source_label":"Brand's website","source_url":"https://furnessbs.co.uk","updated_at":"2026-11-07T19:49:32.968057+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Supportive, reassuring, accessible, inclusive, community-focused and people-first.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://furnessbs.co.uk","updated_at":"2026-11-07T19:49:32.968057+00:00"},{"key":"founded","label":"Founded","shape":"text","content":"1865","source_type":"1p_website","source_label":"Brand's website","source_url":"https://furnessbs.co.uk","updated_at":"2026-11-07T19:49:32.968057+00:00"},{"key":"parent_ownership","label":"Parent ownership","shape":"text","content":"Independent mutual building society with no shareholders; profits are invested back into the society or local community.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://furnessbs.co.uk","updated_at":"2026-11-07T19:49:32.968057+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Helps individuals and communities save money, buy and finance homes, manage mortgages and access financial support through online, branch and telephone services.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://furnessbs.co.uk","updated_at":"2026-11-07T19:49:32.968057+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Savings accounts and cash ISAs\nFixed-rate bonds and ISAs\nResidential mortgages\nBuy-to-let and holiday-let mortgages\nSelf-employed, first-time buyer and lending-into-retirement mortgages\nShort-term lending and additional borrowing\nDigital savings services and mobile app access\nMember support and financial guidance","source_type":"1p_website","source_label":"Brand's website","source_url":"https://furnessbs.co.uk","updated_at":"2026-11-07T19:49:32.968057+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Regular Saver\nEveryday Savings\nPartnership Accounts\nNotice Accounts\nCommunity Accounts\nYoung Savers\nCash ISAs\nFixed Rate Bonds","source_type":"1p_website","source_label":"Brand's website","source_url":"https://furnessbs.co.uk","updated_at":"2026-11-07T19:49:32.968057+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Personal financial services, including savings and mortgage lending.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://furnessbs.co.uk","updated_at":"2026-11-07T19:49:32.968057+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Savings customers, mortgage customers, existing members, first-time buyers, homeowners, self-employed borrowers, buy-to-let and holiday-let borrowers, and local community organisations.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://furnessbs.co.uk","updated_at":"2026-11-07T19:49:32.968057+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Individuals and families seeking savings products or mortgages, particularly people in the North West, Cumbria, Lancashire and surrounding communities, including first-time buyers, self-employed borrowers and existing members.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://furnessbs.co.uk","updated_at":"2026-11-07T19:49:32.968057+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Opening and managing savings accounts\nSaving regularly or accessing fixed-rate savings products\nTransferring cash ISAs while keeping savings tax-free\nBuying a first home\nMoving home\nRemortgaging\nSwitching an existing Furness mortgage\nBorrowing additional funds","source_type":"1p_website","source_label":"Brand's website","source_url":"https://furnessbs.co.uk","updated_at":"2026-11-07T19:49:32.968057+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Access to savings and mortgage products\nSupport through real people online, by phone and in branches\nDigital self-service access to savings\nHelp with key home-buying and mortgage milestones\nFinancial education and rewards through the Furness app\nA secure and accessible member service\nContribution to local communities and community organisations","source_type":"1p_website","source_label":"Brand's website","source_url":"https://furnessbs.co.uk","updated_at":"2026-11-07T19:49:32.968057+00:00"}]}],"last_refreshed_at":"2026-11-07T19:49:32.975881+00:00","last_changed_at":"2026-11-07T19:49:32.982741+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=35fe1bbb-77af-458d-a61c-24d17d0f4516"}