{
  "slug": "gaia",
  "name": "Gaia",
  "description": "Gaia, Inc. is a global digital video subscription service that provides curated media content to its subscribers in three primary channels: Yoga, Transformation, and Seeking. Originally part of Gaiam, the company pivoted to focus exclusively on digital streaming and conscious media, hosting a library of thousands of titles including films, documentaries, and wellness classes.",
  "url": "https://optimly.ai/brand/gaia",
  "logoUrl": "",
  "baiScore": 82,
  "archetype": "Challenger",
  "category": "Media & Entertainment",
  "categorySlug": null,
  "keyFacts": [],
  "aiReadiness": [],
  "competitors": [],
  "inboundCompetitors": [],
  "aiAlternatives": [],
  "parentBrand": null,
  "subBrands": [],
  "updatedAt": "2026-04-14T18:43:02.917+00:00",
  "verifiedVitals": {
    "website": "gaia.com",
    "founded": "1988 (as Gaiam)",
    "headquarters": "Louisville, Colorado, USA",
    "pricing_model": "Subscription",
    "core_products": "Subscription video streaming (Yoga, Meditation, Documentaries)",
    "key_differentiator": "The world's largest library of 'conscious media' that combines traditional wellness with esoteric and alternative knowledge.",
    "target_markets": "Yoga practitioners, spiritual seekers, alternative health enthusiasts, paranormal researchers.",
    "employee_count": "100-250",
    "funding_stage": "Public (NASDAQ: GAIA)",
    "subcategory": "Streaming Services"
  },
  "intentTags": null,
  "timestamp": 1776203428574
}