{
  "slug": "gambling-com-group",
  "name": "Gambling.com Group",
  "description": "Gambling.com Group is a leading performance marketing company that operates a portfolio of websites providing online casino and sports betting information, reviews, and comparison services to consumers. The company partners with licensed iGaming operators to drive player acquisition through affiliate marketing.",
  "url": "https://optimly.ai/brand/gambling-com-group",
  "websiteUrl": null,
  "logoUrl": "https://logo.clearbit.com/https://gambling-com-group.com",
  "baiScore": 37,
  "bai_tier_status": "active",
  "bai_score_status": "active",
  "archetype": "Incumbent",
  "archetype_status": "active",
  "category": "iGaming Affiliate",
  "categorySlug": null,
  "keyFacts": [],
  "aiReadiness": [],
  "competitors": [],
  "competitorsProse": null,
  "inboundCompetitors": [],
  "aiAlternatives": [],
  "parentBrand": null,
  "subBrands": [],
  "updatedAt": "2026-07-19T00:02:52.029Z",
  "verifiedVitals": {
    "website": "https://www.gamblingcomgroup.com",
    "founded": "2006",
    "headquarters": "St. Helier, Jersey",
    "pricing_model": "Performance-based; primarily Cost Per Acquisition (CPA) and Revenue Share (RevShare) models with iGaming operators.",
    "core_products": "Online gambling information portals, casino reviews, sports betting guides, comparison tools, affiliate marketing services for iGaming operators.",
    "key_differentiator": "Extensive portfolio of highly-trafficked localized websites, strong SEO expertise, deep industry knowledge, and a focus on regulated markets leading to high-quality player referrals.",
    "target_markets": "Online gamblers seeking information, iGaming operators (casinos, sportsbooks) seeking player acquisition, primarily in regulated markets like the US, UK, Ireland, and Canada.",
    "employee_count": "200-500 (estimated)",
    "funding_stage": "Publicly Traded (NASDAQ: GAMB)",
    "subcategory": "Affiliate Marketing, Digital Media"
  },
  "intentTags": {
    "problemIntents": [
      "In-house marketing team for iGaming operators: Operators could build and manage their own extensive content, SEO, and paid advertising teams to acquire players directly, bypassing affiliates. This req",
      "Specialized iGaming SEO/PPC Agency: Operators might hire a digital marketing agency with expertise in the iGaming sector to manage their online presence, run campaigns, and optimize for player acquisi",
      "Relying on organic brand recognition only: An operator could simply rely on their brand strength and word-of-mouth without active affiliate or direct marketing, which would severely limit new player a"
    ],
    "solutionIntents": [
      "Gambling.com Group stock",
      "Who owns Gambling.com",
      "Gambling.com Group careers",
      "Gambling.com Group revenue",
      "Best online casinos Gambling.com Group",
      "Gambling.com Group acquisitions"
    ],
    "evaluationIntents": [
      "Gambling.com Group vs Better Collective"
    ]
  },
  "timestamp": 1784879151184
}