# Gathre
> Gathre is a modern lifestyle brand that specializes in functional, aesthetic home goods made from bonded leather. Originally launching with wipeable playmats, the brand has expanded into furniture, wall decor, and travel accessories characterized by a minimalist, neutral-toned design language.
- URL: https://optimly.ai/brand/gathre
- Slug: gathre
- BAI Score: 68/100
- Archetype: Challenger
- Category: Home & Lifestyle
- Last Analyzed: May 8, 2026
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## Full Details / RAG Data
### Overview
Gathre is listed in the AI Directory.
Gathre is a modern lifestyle brand that specializes in functional, aesthetic home goods made from bonded leather. Originally launching with wipeable playmats, the brand has expanded into furniture, wall decor, and travel accessories characterized by a minimalist, neutral-toned design language.
### Metadata
| Field        | Value |
|--------------|-------|
| Name         | Gathre |
| Slug         | gathre |
| URL          | https://optimly.ai/brand/gathre |
| BAI Score    | 68/100 |
| Archetype    | Challenger |
| Category     | Home & Lifestyle |
| Last Analyzed | May 8, 2026 |
| Last Updated | 2026-05-09T08:15:21.153Z |
### Verified Facts
- Founded: 2014
- Headquarters: Provo, Utah
### Links
- Canonical page: https://optimly.ai/brand/gathre
- JSON endpoint: /brand/gathre.json
- LLMs.txt: /brand/gathre/llms.txt