{"name":"Gay's The Word","domain":"gaystheword.co.uk","url":"https://optimly.ai/brand/gay-s-the-word","is_claimed":false,"categories":["retail-ecommerce"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Gay's The Word is the UK's oldest LGBT+ bookshop, offering LGBTQ+ books, merchandise, events and community space.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://gaystheword.co.uk","updated_at":"2026-11-08T03:20:53.426104+00:00"},{"key":"description","label":"Description","shape":"text","content":"Gay's The Word is an LGBT+ bookshop established in January 1979 by a group of gay socialists. It operates online and from its bookshop at 66 Marchmont Street, providing curated books, community resources, events and meeting space.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://gaystheword.co.uk","updated_at":"2026-11-08T03:20:53.426104+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"To operate as an LGBT+ bookshop and community space, with an ethos of directing profits back into the business and supporting the broader LGBT community.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://gaystheword.co.uk","updated_at":"2026-11-08T03:20:53.426104+00:00"},{"key":"leadership","label":"Founders & leadership","shape":"text","content":"The bookshop is stewarded by staff members Uli Lenart, Jim MacSweeney, Oisin and Lucy Coleman. Uli Lenart is the bookshop manager; Jim MacSweeney is a bookseller and accounts manager; Lucy Coleman is a reader and bookseller.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://gaystheword.co.uk","updated_at":"2026-11-08T03:20:53.426104+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://gaystheword.co.uk","source_type":"1p_website","source_label":"Brand's website","source_url":"https://gaystheword.co.uk","updated_at":"2026-11-08T03:20:53.426104+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Community-oriented, inclusive, affirming, knowledgeable and supportive.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://gaystheword.co.uk","updated_at":"2026-11-08T03:20:53.426104+00:00"},{"key":"founded","label":"Founded","shape":"text","content":"January 1979","source_type":"1p_website","source_label":"Brand's website","source_url":"https://gaystheword.co.uk","updated_at":"2026-11-08T03:20:53.426104+00:00"},{"key":"headquarters","label":"Headquarters","shape":"text","content":"66 Marchmont Street","source_type":"1p_website","source_label":"Brand's website","source_url":"https://gaystheword.co.uk","updated_at":"2026-11-08T03:20:53.426104+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Helps people discover LGBTQ+ literature, academic resources, coming-out materials, representation for LGBTQ+ families and children, and community events and resources in an inclusive bookshop environment.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://gaystheword.co.uk","updated_at":"2026-11-08T03:20:53.426104+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Online and physical book retail\nCurated LGBTQ+ fiction, nonfiction and specialist book collections\nOrdering in-print academic and other books directly by request\nPre-orders with UK and European shipping availability stated on the homepage\nBook launches, author signings, readings and panel discussions\nCommunity meeting space and resources\nLGBTQ+ merchandise and LGSM merchandise\nSecond-hand and rare book sales","source_type":"1p_website","source_label":"Brand's website","source_url":"https://gaystheword.co.uk","updated_at":"2026-11-08T03:20:53.426104+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Fiction\nNonfiction and theory books\nYoung adult fiction\nClassics\nPoetry\nPlays\nBiography and memoir\nParenting and family books","source_type":"1p_website","source_label":"Brand's website","source_url":"https://gaystheword.co.uk","updated_at":"2026-11-08T03:20:53.426104+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Individual book prices are listed on product pages; the supplied examples are £8.99 and £14.99. No general pricing structure is stated.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://gaystheword.co.uk","updated_at":"2026-11-08T03:20:53.426104+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Independent bookselling and LGBTQ+ cultural retail.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://gaystheword.co.uk","updated_at":"2026-11-08T03:20:53.426104+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"LGBTQ+ readers and community members; people seeking books about sexuality, gender and identity; students, teachers, researchers and librarians; parents and families; and readers interested in LGBTQ+ fiction, history, biography, poetry, plays and visual culture.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://gaystheword.co.uk","updated_at":"2026-11-08T03:20:53.426104+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Readers, researchers and community members seeking curated LGBTQ+ books, resources, events and an affirming independent bookshop experience.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://gaystheword.co.uk","updated_at":"2026-11-08T03:20:53.426104+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Finding fiction and nonfiction reflecting LGBTQ+ identities and experiences\nFinding coming-out books and related community resources\nOrdering academic books on queer theory, gender, sexuality, feminism, politics and sociology\nBuying LGBTQ+ books for children, parents and families\nDiscovering rare, used and second-hand LGBTQ+ books\nAttending book launches, signings, readings and panel discussions\nUsing the bookshop as meeting space for community groups\nPre-ordering upcoming titles","source_type":"1p_website","source_label":"Brand's website","source_url":"https://gaystheword.co.uk","updated_at":"2026-11-08T03:20:53.426104+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Easier discovery of books organised by identity and LGBTQ+ subject area\nAccess to curated and specialist LGBTQ+ literature and academic resources\nSupport and reassurance during the coming-out process\nAccess to books reflecting LGBTQ+ families, children and diverse experiences\nOpportunities to participate in literary and community events\nAccess to an LGBT+ community hub and meeting space","source_type":"1p_website","source_label":"Brand's website","source_url":"https://gaystheword.co.uk","updated_at":"2026-11-08T03:20:53.426104+00:00"}]}],"last_refreshed_at":"2026-11-08T03:20:53.435304+00:00","last_changed_at":"2026-11-08T03:20:53.442602+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=e852c86f-d46e-4b99-b9a7-98e060c5e876"}