{"name":"GEARHEAD®","domain":"gearheadrecords.com","url":"https://optimly.ai/brand/gearhead","is_claimed":false,"categories":["retail-ecommerce"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"GEARHEAD® is a DIY-inspired brand offering apparel, records, and raw reading material rooted in hot-rod and punk-rock culture.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://gearheadrecords.com","updated_at":"2026-11-07T06:40:06.710391+00:00"},{"key":"description","label":"Description","shape":"text","content":"Born from the DIY spirit of hot rods and punk rock, GEARHEAD® has fueled rebels and misfits with apparel, records, and raw reading material since 1993.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://gearheadrecords.com","updated_at":"2026-11-07T06:40:06.710391+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"To fuel rebels and misfits through apparel, records, and raw reading material, with a DIY spirit focused on breaking out and not blending in.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://gearheadrecords.com","updated_at":"2026-11-07T06:40:06.710391+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://gearheadrecords.com","source_type":"1p_website","source_label":"Brand's website","source_url":"https://gearheadrecords.com","updated_at":"2026-11-07T06:40:06.710391+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Rebellious, unconventional, DIY, and irreverent. The brand uses phrases such as “Don’t blend in—break out” and “Live Fast. Be Weird.”","source_type":"1p_website","source_label":"Brand's website","source_url":"https://gearheadrecords.com","updated_at":"2026-11-07T06:40:06.710391+00:00"},{"key":"founded","label":"Founded","shape":"text","content":"1993","source_type":"1p_website","source_label":"Brand's website","source_url":"https://gearheadrecords.com","updated_at":"2026-11-07T06:40:06.710391+00:00"},{"key":"parent_ownership","label":"Parent ownership","shape":"text","content":"Gearhead Productions, Inc.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://gearheadrecords.com","updated_at":"2026-11-07T06:40:06.710391+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Provides apparel, music, and reading material for people seeking alternative, rebellious, and nonconformist culture and self-expression.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://gearheadrecords.com","updated_at":"2026-11-07T06:40:06.710391+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Apparel retail\nMusic and record releases\nMagazine and reading-material publishing\nOnline retail\nDirect-to-consumer sales\nWholesale sales","source_type":"1p_website","source_label":"Brand's website","source_url":"https://gearheadrecords.com","updated_at":"2026-11-07T06:40:06.710391+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Men’s clothing\nWomen’s clothing\nKids’ clothing\nAccessories\nVinyl records\nCDs\nDVDs\nPosters","source_type":"1p_website","source_label":"Brand's website","source_url":"https://gearheadrecords.com","updated_at":"2026-11-07T06:40:06.710391+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Apparel, music, publishing, and alternative-culture retail","source_type":"1p_website","source_label":"Brand's website","source_url":"https://gearheadrecords.com","updated_at":"2026-11-07T06:40:06.710391+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Rebels and misfits interested in hot-rod, punk-rock, apparel, music, and alternative-culture products.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://gearheadrecords.com","updated_at":"2026-11-07T06:40:06.710391+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Shopping for alternative and punk-inspired apparel\nBuying vinyl records, CDs, DVDs, and digital music\nPurchasing posters, accessories, stickers, patches, and buttons\nAccessing magazines and other reading material\nFollowing GEARHEAD® news and updates through its newsletter and social channels","source_type":"1p_website","source_label":"Brand's website","source_url":"https://gearheadrecords.com","updated_at":"2026-11-07T06:40:06.710391+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Express an unconventional personal style\nDiscover and purchase punk-rock and alternative music\nStay up to date with GEARHEAD® news and exclusive offers","source_type":"1p_website","source_label":"Brand's website","source_url":"https://gearheadrecords.com","updated_at":"2026-11-07T06:40:06.710391+00:00"}]}],"last_refreshed_at":"2026-11-07T06:40:06.719430+00:00","last_changed_at":"2026-11-07T06:40:06.730209+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=d13fad2b-1804-40b5-8e06-b78f38433a70"}