{"name":"George Hotel Swaffham","domain":"georgehotelswaffham.co.uk","url":"https://optimly.ai/brand/george-hotel-swaffham","is_claimed":false,"categories":["travel-hospitality"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"A 3-star hotel and historic former coaching inn in Swaffham, Norfolk, offering accommodation, dining, drinks, and event facilities.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://georgehotelswaffham.co.uk","updated_at":"2026-11-08T03:28:49.897809+00:00"},{"key":"description","label":"Description","shape":"text","content":"The George Hotel is located in the historic market town of Swaffham and provides a base for exploring Norfolk, including Royal Sandringham, the North Norfolk Coast, Walsingham, and Norwich. Originally a 16th-century coaching inn, the hotel offers 30 non-smoking en-suite rooms, a bar, restaurant, lounge, free WiFi, and event space.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://georgehotelswaffham.co.uk","updated_at":"2026-11-08T03:28:49.897809+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"To provide a welcoming, relaxing, and memorable stay with accommodation, food, drinks, and event facilities.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://georgehotelswaffham.co.uk","updated_at":"2026-11-08T03:28:49.897809+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://georgehotelswaffham.co.uk","source_type":"1p_website","source_label":"Brand's website","source_url":"https://georgehotelswaffham.co.uk","updated_at":"2026-11-08T03:28:49.897809+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Warm, welcoming, personable, and locally focused.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://georgehotelswaffham.co.uk","updated_at":"2026-11-08T03:28:49.897809+00:00"},{"key":"headquarters","label":"Headquarters","shape":"text","content":"George Hotel, Station Street, Swaffham, Norfolk, PE37 7LJ, United Kingdom.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://georgehotelswaffham.co.uk","updated_at":"2026-11-08T03:28:49.897809+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Provides accommodation, dining, drinks, and event space for visitors to Norfolk, local customers, and people arranging weddings, conferences, banquets, or other functions.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://georgehotelswaffham.co.uk","updated_at":"2026-11-08T03:28:49.897809+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Hotel accommodation with 30 non-smoking en-suite rooms\nRestaurant serving cuisine using local produce whenever possible\nBar serving local real ales and bar meals\nFree WiFi\nLarge on-site car park\nConference, banquet, wedding, and function hosting in the Pedlars suite\nSunday carvery dining","source_type":"1p_website","source_label":"Brand's website","source_url":"https://georgehotelswaffham.co.uk","updated_at":"2026-11-08T03:28:49.897809+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Hotel accommodation\nRestaurant dining\nBar and real ales\nBar meals and snacks\nPedlars suite event hire\nSunday carvery","source_type":"1p_website","source_label":"Brand's website","source_url":"https://georgehotelswaffham.co.uk","updated_at":"2026-11-08T03:28:49.897809+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"The website lists Sunday carvery prices of £16.95 for one course, £21.95 for two courses, and £26.95 for three courses. Well-behaved pets are charged at £10 per pet per night.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://georgehotelswaffham.co.uk","updated_at":"2026-11-08T03:28:49.897809+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Hospitality, hotels, restaurants, and events.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://georgehotelswaffham.co.uk","updated_at":"2026-11-08T03:28:49.897809+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Hotel guests, Norfolk visitors, local residents, diners, wedding parties, conference attendees, and event organisers.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://georgehotelswaffham.co.uk","updated_at":"2026-11-08T03:28:49.897809+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"People seeking accommodation or dining in Swaffham and visitors using the hotel as a base to explore Norfolk, as well as organisers of weddings, conferences, banquets, and functions.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://georgehotelswaffham.co.uk","updated_at":"2026-11-08T03:28:49.897809+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Overnight stays and Norfolk travel\nDining at the restaurant\nDrinks and bar meals with local real ales\nSunday roast and carvery meals\nWeddings and wedding receptions\nConferences, banquets, and functions\nLocal and seasonal events","source_type":"1p_website","source_label":"Brand's website","source_url":"https://georgehotelswaffham.co.uk","updated_at":"2026-11-08T03:28:49.897809+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"A relaxing and memorable hotel stay\nA convenient base for exploring Norfolk\nAccess to accommodation, dining, drinks, and event facilities in one location\nHosted weddings, conferences, banquets, and functions\nOn-site free parking for hotel guests","source_type":"1p_website","source_label":"Brand's website","source_url":"https://georgehotelswaffham.co.uk","updated_at":"2026-11-08T03:28:49.897809+00:00"}]}],"last_refreshed_at":"2026-11-08T03:28:49.904277+00:00","last_changed_at":"2026-11-08T03:28:49.911796+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=0691364b-503c-4e07-b03b-b9d30ebf4564"}