# George Hotel Swaffham

> Publicly sourced profile assembled by Optimly, in the Brand Index. Last refreshed 2026-11-08.

- **Brand record:** https://optimly.ai/brand/george-hotel-swaffham
- **Dataset:** https://optimly.ai/brand/george-hotel-swaffham.json
- **Markdown:** https://optimly.ai/brand/george-hotel-swaffham/llms.txt
- **Official website:** https://georgehotelswaffham.co.uk
- **Slug:** george-hotel-swaffham
- **Categories:** travel-hospitality

## Overview

- **Tagline:** A 3-star hotel and historic former coaching inn in Swaffham, Norfolk, offering accommodation, dining, drinks, and event facilities.
Source: Brand's website (https://georgehotelswaffham.co.uk) · 2026-11-08

- **Description:** The George Hotel is located in the historic market town of Swaffham and provides a base for exploring Norfolk, including Royal Sandringham, the North Norfolk Coast, Walsingham, and Norwich. Originally a 16th-century coaching inn, the hotel offers 30 non-smoking en-suite rooms, a bar, restaurant, lounge, free WiFi, and event space.
Source: Brand's website (https://georgehotelswaffham.co.uk) · 2026-11-08

## Identity

- **Mission:** To provide a welcoming, relaxing, and memorable stay with accommodation, food, drinks, and event facilities.
Source: Brand's website (https://georgehotelswaffham.co.uk) · 2026-11-08

- **Website:** https://georgehotelswaffham.co.uk
Source: Brand's website (https://georgehotelswaffham.co.uk) · 2026-11-08

- **Voice & tone:** Warm, welcoming, personable, and locally focused.
Source: Brand's website (https://georgehotelswaffham.co.uk) · 2026-11-08

- **Headquarters:** George Hotel, Station Street, Swaffham, Norfolk, PE37 7LJ, United Kingdom.
Source: Brand's website (https://georgehotelswaffham.co.uk) · 2026-11-08

## Offerings

- **Problem solved:** Provides accommodation, dining, drinks, and event space for visitors to Norfolk, local customers, and people arranging weddings, conferences, banquets, or other functions.
Source: Brand's website (https://georgehotelswaffham.co.uk) · 2026-11-08

- **Core capabilities:**
  - Hotel accommodation with 30 non-smoking en-suite rooms
  - Restaurant serving cuisine using local produce whenever possible
  - Bar serving local real ales and bar meals
  - Free WiFi
  - Large on-site car park
  - Conference, banquet, wedding, and function hosting in the Pedlars suite
  - Sunday carvery dining
Source: Brand's website (https://georgehotelswaffham.co.uk) · 2026-11-08

- **Products / SKUs:**
  - Hotel accommodation
  - Restaurant dining
  - Bar and real ales
  - Bar meals and snacks
  - Pedlars suite event hire
  - Sunday carvery
Source: Brand's website (https://georgehotelswaffham.co.uk) · 2026-11-08

- **Pricing:** The website lists Sunday carvery prices of £16.95 for one course, £21.95 for two courses, and £26.95 for three courses. Well-behaved pets are charged at £10 per pet per night.
Source: Brand's website (https://georgehotelswaffham.co.uk) · 2026-11-08

## Audience

- **Target industry:** Hospitality, hotels, restaurants, and events.
Source: Brand's website (https://georgehotelswaffham.co.uk) · 2026-11-08

- **Customer base:** Hotel guests, Norfolk visitors, local residents, diners, wedding parties, conference attendees, and event organisers.
Source: Brand's website (https://georgehotelswaffham.co.uk) · 2026-11-08

- **Ideal customer profile:** People seeking accommodation or dining in Swaffham and visitors using the hotel as a base to explore Norfolk, as well as organisers of weddings, conferences, banquets, and functions.
Source: Brand's website (https://georgehotelswaffham.co.uk) · 2026-11-08

- **Use cases:**
  - Overnight stays and Norfolk travel
  - Dining at the restaurant
  - Drinks and bar meals with local real ales
  - Sunday roast and carvery meals
  - Weddings and wedding receptions
  - Conferences, banquets, and functions
  - Local and seasonal events
Source: Brand's website (https://georgehotelswaffham.co.uk) · 2026-11-08

- **Customer outcomes:**
  - A relaxing and memorable hotel stay
  - A convenient base for exploring Norfolk
  - Access to accommodation, dining, drinks, and event facilities in one location
  - Hosted weddings, conferences, banquets, and functions
  - On-site free parking for hotel guests
Source: Brand's website (https://georgehotelswaffham.co.uk) · 2026-11-08

Page last updated 2026-11-08.

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