{
  "slug": "getaddie",
  "name": "Getaddie",
  "description": "Getaddie is an AI counseling platform designed for K-12 schools, integrating student voice, school data, and educator insights into a single, comprehensive student record. It aims to provide counselors with a fuller story of each student to enhance meetings, recommendations, and college/career fit decisions.",
  "url": "https://optimly.ai/brand/getaddie",
  "websiteUrl": "https://getaddie.com/",
  "logoUrl": "https://logo.clearbit.com/getaddie.com",
  "baiScore": 27.5,
  "bai_tier_status": "active",
  "bai_score_status": "active",
  "archetype": null,
  "archetype_status": "active",
  "category": "K-12 Student Counseling & Advising Platforms",
  "categorySlug": null,
  "keyFacts": [],
  "aiReadiness": [],
  "competitors": [],
  "competitorsProse": null,
  "inboundCompetitors": [],
  "aiAlternatives": [],
  "parentBrand": null,
  "subBrands": [],
  "updatedAt": "2026-09-22T06:19:47.777Z",
  "verifiedVitals": {
    "website": "https://getaddie.com",
    "category": "AI counseling platform",
    "pricing_model": {
      "kind": "subscription",
      "detail": "B2B SaaS model."
    },
    "parent_ownership": "RAGLAN ROAD DEVELOPMENT LTD.",
    "named_competitors": [
      "EdSights",
      "myLIBRO",
      "Merlyn Mind"
    ]
  },
  "intentTags": {
    "problemIntents": [
      "Disjointed student information across multiple systems",
      "Time-intensive recommendation writing process",
      "Lack of comprehensive student context for counseling meetings",
      "Inefficient preparation for student and parent meetings",
      "Difficulty tracking student development and engagement over multiple years",
      "Students repeatedly providing the same information in different forms",
      "Overlooking key student attributes or achievements"
    ],
    "solutionIntents": [
      "AI-powered student counseling platform",
      "Centralized student data record (Student Ledger)",
      "Automated student reflection and conversation capture",
      "Tools for faster and more structured recommendation writing",
      "Meeting briefs with key student changes and discussion points",
      "Schoolwide visibility into student progress and engagement",
      "Longitudinal student story development from 9th to 12th grade",
      "Integration of student voice, school records, and teacher comments"
    ],
    "evaluationIntents": [
      "Effectiveness of AI in K-12 counseling",
      "Improvement in college and career fit outcomes",
      "Impact on counselor workload and efficiency",
      "Data security and privacy for student information",
      "Ease of integration with existing school systems (e.g., SIS, Scoir)",
      "Student engagement and adoption of the platform",
      "Qualitative vs. quantitative insights from AI-generated context"
    ]
  },
  "businessProfileClaims": [],
  "timestamp": 1790407384932
}