{
  "slug": "getlasso",
  "name": "Getlasso",
  "description": "Lasso is a platform that helps creators, including YouTubers and bloggers, manage, optimize, and monetize their affiliate links. It provides features like broken link detection, performance tracking, and access to private brand deals to help users increase their affiliate earnings.",
  "url": "https://optimly.ai/brand/getlasso",
  "websiteUrl": "https://getlasso.co/",
  "logoUrl": "https://logo.clearbit.com/getlasso.co",
  "baiScore": 55.8,
  "bai_tier_status": "active",
  "bai_score_status": "active",
  "archetype": null,
  "archetype_status": "active",
  "category": "Affiliate Marketing Management Platforms",
  "categorySlug": null,
  "keyFacts": [],
  "aiReadiness": [],
  "competitors": [],
  "competitorsProse": null,
  "inboundCompetitors": [],
  "aiAlternatives": [],
  "parentBrand": null,
  "subBrands": [],
  "updatedAt": "2026-09-22T08:01:06.816Z",
  "verifiedVitals": {
    "website": "https://getlasso.co",
    "category": "Affiliate Marketing Software",
    "what_it_does": "Getlasso is a platform that helps creators manage, optimize, and monetize their affiliate links by monitoring, fixing broken links, tracking performance, and facilitating private brand deals. It aims to increase clicks, improve SEO, and boost conversions for affiliate marketers.",
    "primary_audience": "Creators, YouTubers, Bloggers, and Affiliate Marketers.",
    "core_product": "The core product is the Lasso platform, which functions as an affiliate marketing plugin for WordPress and a tool for managing and optimizing product links across various platforms.",
    "pricing_model": {
      "kind": "subscription",
      "detail": "Getlasso offers various subscription plans, including a Startup Plan at $15/month or $99/year, and a Creator plan starting at $19/month or $190/year."
    },
    "parent_ownership": null,
    "named_competitors": [
      "AAWP",
      "PaapiPlugin",
      "ThirstyAffiliates",
      "Pretty Links",
      "Impact.com",
      "PartnerStack",
      "Trackdesk",
      "Refersion",
      "Systeme.io",
      "Awin",
      "FlexOffers"
    ]
  },
  "intentTags": {
    "problemIntents": [
      "Difficulty managing numerous affiliate links",
      "Loss of revenue due to broken or out-of-stock affiliate links",
      "Lack of insights into affiliate link performance",
      "Missing out on higher commission rates or direct brand partnerships",
      "Inefficient monetization of online content"
    ],
    "solutionIntents": [
      "Automated affiliate link optimization and management",
      "Tool for detecting and fixing broken affiliate links",
      "Analytics and tracking for affiliate link performance",
      "Platform for securing private brand deals and higher commissions",
      "Increased earnings from affiliate marketing efforts"
    ],
    "evaluationIntents": [
      "Lasso vs. AAWP comparison",
      "Lasso pricing and plans",
      "Lasso reviews and testimonials",
      "How to integrate Lasso with WordPress, YouTube, or Instagram",
      "Lasso's compliance with Amazon's terms of service"
    ]
  },
  "businessProfileClaims": [],
  "timestamp": 1790414744437
}