{
  "slug": "getresponse",
  "name": "GetResponse",
  "description": "GetResponse is a comprehensive marketing software platform that provides small to medium-sized businesses with tools for email marketing, automation, landing pages, and webinar hosting. Founded in the late 1990s, it has evolved from a simple autoresponder tool into an integrated platform for inbound marketing.",
  "url": "https://optimly.ai/brand/getresponse",
  "logoUrl": "",
  "baiScore": 88,
  "archetype": "Challenger",
  "category": "Software as a Service (SaaS)",
  "categorySlug": null,
  "keyFacts": [],
  "aiReadiness": [],
  "competitors": [
    {
      "slug": "activecampaign",
      "name": "ActiveCampaign"
    },
    {
      "slug": "klaviyo",
      "name": "Klaviyo"
    },
    {
      "slug": "mailerlite",
      "name": "MailerLite"
    }
  ],
  "inboundCompetitors": [
    {
      "slug": "activecampaign-landing-pages",
      "name": "Activecampaign Landing Pages"
    }
  ],
  "aiAlternatives": [],
  "parentBrand": null,
  "subBrands": [],
  "updatedAt": "2026-04-10T06:02:57.789+00:00",
  "verifiedVitals": {
    "website": "www.getresponse.com",
    "founded": "1998",
    "headquarters": "Gdańsk, Poland",
    "pricing_model": "Freemium / Subscription",
    "core_products": "Email Marketing, Marketing Automation, Landing Page Builder, Webinar Hosting, AI Email Generator.",
    "key_differentiator": "One of the few platforms that natively integrates webinar hosting directly into its email marketing and automation workflows.",
    "target_markets": "Small-to-medium businesses (SMBs), Solo entrepreneurs, E-commerce sellers.",
    "employee_count": "Not publicly available",
    "funding_stage": "Not publicly available",
    "subcategory": "Marketing Automation and Email Marketing"
  },
  "intentTags": {
    "problemIntents": [
      "Manual Email Distribution: Managing contacts and manually sending individual emails or blind-copying (BCC) from Outlook or Gmail.",
      "Full-Service Marketing Agency: Hiring a digital marketing firm to manage lead generation and email campaigns."
    ],
    "solutionIntents": [
      "Best email marketing software for small business",
      "Affordable marketing automation platforms",
      "How to create a landing page for lead gen",
      "AI-driven marketing ecosystem for SMBs",
      "Mailchimp alternatives with better automation",
      "Generic CRM Tools: Using a generic CRM like Salesforce or Pipedrive for basic outreach without dedicated marketing automation features."
    ],
    "evaluationIntents": []
  },
  "timestamp": 1776064913317
}