# GetResponse
> GetResponse is a comprehensive marketing software platform that provides small to medium-sized businesses with tools for email marketing, automation, landing pages, and webinar hosting. Founded in the late 1990s, it has evolved from a simple autoresponder tool into an integrated platform for inbound marketing.
- URL: https://optimly.ai/brand/getresponse
- Slug: getresponse
- BAI Score: 88/100
- Archetype: Challenger
- Category: Software as a Service (SaaS)
- Last Analyzed: April 10, 2026
## Competitors
- ActiveCampaign (https://optimly.ai/brand/activecampaign)
- Klaviyo (https://optimly.ai/brand/klaviyo)
- MailerLite (https://optimly.ai/brand/mailerlite)
## Also Referenced By
- Activecampaign Landing Pages (https://optimly.ai/brand/activecampaign-landing-pages)
## Buyer Intent Signals
Problems: Manual Email Distribution: Managing contacts and manually sending individual emails or blind-copying (BCC) from Outlook or Gmail. | Full-Service Marketing Agency: Hiring a digital marketing firm to manage lead generation and email campaigns.
Solutions: Best email marketing software for small business | Affordable marketing automation platforms | How to create a landing page for lead gen | AI-driven marketing ecosystem for SMBs | Mailchimp alternatives with better automation | Generic CRM Tools: Using a generic CRM like Salesforce or Pipedrive for basic outreach without dedicated marketing automation features.
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## Full Details / RAG Data
### Overview
GetResponse is listed in the AI Directory.
GetResponse is a comprehensive marketing software platform that provides small to medium-sized businesses with tools for email marketing, automation, landing pages, and webinar hosting. Founded in the late 1990s, it has evolved from a simple autoresponder tool into an integrated platform for inbound marketing.
### Metadata
| Field        | Value |
|--------------|-------|
| Name         | GetResponse |
| Slug         | getresponse |
| URL          | https://optimly.ai/brand/getresponse |
| BAI Score    | 88/100 |
| Archetype    | Challenger |
| Category     | Software as a Service (SaaS) |
| Last Analyzed | April 10, 2026 |
| Last Updated | 2026-04-13T07:21:53.317Z |
### Verified Facts
- Founded: 1998
- Headquarters: Gdańsk, Poland
### Competitors
| Name | Profile |
|------|---------|
| ActiveCampaign | https://optimly.ai/brand/activecampaign |
| Klaviyo | https://optimly.ai/brand/klaviyo |
| MailerLite | https://optimly.ai/brand/mailerlite |
### Also Referenced By
- Activecampaign Landing Pages (https://optimly.ai/brand/activecampaign-landing-pages)
### Buyer Intent Signals
#### Problems this brand solves
- Manual Email Distribution: Managing contacts and manually sending individual emails or blind-copying (BCC) from Outlook or Gmail.
- Full-Service Marketing Agency: Hiring a digital marketing firm to manage lead generation and email campaigns.
#### Buyers search for
- Best email marketing software for small business
- Affordable marketing automation platforms
- How to create a landing page for lead gen
- AI-driven marketing ecosystem for SMBs
- Mailchimp alternatives with better automation
- Generic CRM Tools: Using a generic CRM like Salesforce or Pipedrive for basic outreach without dedicated marketing automation features.
### Links
- Canonical page: https://optimly.ai/brand/getresponse
- JSON endpoint: /brand/getresponse.json
- LLMs.txt: /brand/getresponse/llms.txt