# gfk-part-of-nielseniq

> Analysis by Optimly for Optimly AI Visibility, in the Optimly AI Brand Index. Last analyzed September 5, 2026.

> GfK, now part of NielsenIQ, provides comprehensive consumer intelligence and market insights. They offer solutions for market measurement, consumer behavior analysis, innovation, brand & media analytics, and activation, powered by a data and AI platform to help retailers and brands understand consumer buying behavior and drive sustainable growth.

- Business Profile: https://optimly.ai/brand/gfk-part-of-nielseniq
- Publisher: Optimly (https://optimly.ai)
- Dataset: Optimly AI Brand Index (https://optimly.ai/brand)
- Official website: https://nielseniq.com/
- Logo: https://logo.clearbit.com/nielseniq.com
- Slug: gfk-part-of-nielseniq
- Brand Authority Index tier: Emerging
- Category: Market & Consumer Intelligence Platforms
- Last Analyzed: September 5, 2026