{
  "slug": "ghost",
  "name": "ghost",
  "description": "Ghost is a powerful app for professional publishers to create, share, and grow a business around their content. It provides modern tools to build a website, publish content, send newsletters, and offer paid subscriptions to members.",
  "url": "https://optimly.ai/brand/ghost",
  "websiteUrl": "https://ghost.org/",
  "logoUrl": "https://logo.clearbit.com/ghost.org",
  "baiScore": null,
  "bai_tier_status": "active",
  "bai_score_status": "active",
  "archetype": null,
  "archetype_status": "active",
  "category": "Website Builders & CMS Platforms",
  "categorySlug": null,
  "keyFacts": [],
  "aiReadiness": [],
  "competitors": [],
  "competitorsProse": null,
  "inboundCompetitors": [],
  "aiAlternatives": [],
  "parentBrand": null,
  "subBrands": [],
  "updatedAt": "2026-08-23T00:05:01.909Z",
  "verifiedVitals": {
    "website": "https://ghost.org",
    "category": "Creator platform",
    "what_it_does": "Ghost is a powerful app for professional publishers to create, share, and grow a business around their content, offering tools to build a website, publish content, send newsletters, and offer paid subscriptions to members. It provides easy site design, advanced creator tools for rich media and newsletters, audience growth features with native signup forms, and business management tools including native analytics and promotional offers.",
    "primary_audience": "Professional publishers, creators, and businesses looking to build independent media businesses, escape algorithms, and measure content marketing.",
    "core_product": "The Ghost platform, which is an open-source content management system and publishing platform that enables users to build websites, publish content, send newsletters, and manage paid memberships and subscriptions.",
    "pricing_model": {
      "kind": "subscription",
      "detail": "Ghost offers a 14-day free trial and allows users to purchase paid subscriptions with monthly and yearly premium tiers. Publications running on Ghost earn revenue with 0% payment fees."
    },
    "parent_ownership": "Independent, funded 100% by its users.",
    "named_competitors": [
      "Substack",
      "Bee"
    ]
  },
  "intentTags": null,
  "businessProfileClaims": [],
  "timestamp": 1787457765326
}