{
  "slug": "giftya",
  "name": "Giftya",
  "description": "Giftya is a digital gifting platform that enables users to send personalized gifts instantly via text or email, which recipients can redeem at a wide variety of participating merchants or choose to exchange for cash.",
  "url": "https://optimly.ai/brand/giftya",
  "websiteUrl": "https://giftya.com/",
  "logoUrl": "https://logo.clearbit.com/giftya.com",
  "baiScore": 49.6,
  "bai_tier_status": "active",
  "bai_score_status": "active",
  "archetype": null,
  "archetype_status": "active",
  "category": "General Purpose Gift Card Providers",
  "categorySlug": null,
  "keyFacts": [],
  "aiReadiness": [],
  "competitors": [],
  "competitorsProse": null,
  "inboundCompetitors": [],
  "aiAlternatives": [],
  "parentBrand": null,
  "subBrands": [],
  "updatedAt": "2026-09-22T13:29:00.335Z",
  "verifiedVitals": {
    "website": "https://giftya.com",
    "category": "Digital Gifting Platform",
    "what_it_does": "Giftya allows users to send personalized digital gifts, essentially gift cards, instantly via text or email. Recipients can link the gift to their credit or debit card for redemption, exchange it for a different merchant's gift, or in some cases, opt for a Visa gift card or a Zelle transfer. The platform also offers bulk gift card solutions for businesses for employee and customer appreciation.",
    "core_product": "Digital gift cards redeemable at a wide array of national and local merchants across the U.S., including a 'GiftYa Select' option and Visa gift cards. These gifts are delivered digitally and are linked to the recipient's existing credit or debit card for use.",
    "pricing_model": {
      "kind": "transactional",
      "detail": "It is free to sign up, receive, and use a GiftYa. Senders incur a processing fee that varies based on the gift's value (e.g., $1.95 for gifts between $5 and $100, with fees increasing for higher values). Recipients may be charged a $0.99 processing fee if they choose to swap their gift for a different merchant, a $3.99 fee for a Zelle transfer, or a $1.95 fee if they opt to swap for a plastic Visa gift card."
    },
    "parent_ownership": "Wolfe, LLC"
  },
  "intentTags": {
    "problemIntents": [
      "Difficulty sending last-minute gifts",
      "Inconvenience of physical gift cards",
      "Desire for flexible gifting options for recipients",
      "Finding personalized digital gift solutions"
    ],
    "solutionIntents": [
      "Instant digital gift delivery",
      "Mobile gifting platforms",
      "Flexible e-gift card redemption",
      "Personalized online gift giving"
    ],
    "evaluationIntents": [
      "Giftya reviews",
      "Compare digital gift services",
      "How to send gifts via text",
      "Best apps for instant gifts"
    ]
  },
  "businessProfileClaims": [],
  "timestamp": 1790411535247
}