# Pattern Brands
> Pattern Brands is a family of consumer brands designed to elevate thoughtful living through innovative and beautiful home products. The company was formerly known as Gin Lane, a creative agency that pivoted to a house of brands model.
- URL: https://optimly.ai/brand/gin-lane-now-pattern
- Logo: https://logo.clearbit.com/https://www.patternbrands.com/
- Slug: gin-lane-now-pattern
- BAI Score: 45/100
- Archetype: Incumbent
- Category: Consumer Goods
- Last Analyzed: June 28, 2026
## Buyer Intent Signals
Problems: Seeking high-quality home essentials | Looking for well-designed and durable home products | Desiring to elevate home aesthetic and functionality | Frustration with generic or low-quality household items
Solutions: Discovering premium direct-to-consumer home brands | Finding innovative products for the kitchen, bath, and bedroom | Exploring a curated selection of home goods | Purchasing products from Onsen, Miracle Made, or GIR
Comparisons: Comparing DTC home goods companies | Assessing product quality and design for home items | Researching 'house of brands' business models in consumer goods | Evaluating the value proposition of curated home product collections