{
  "slug": "givethx",
  "name": "Givethx",
  "description": "GiveThx is a research-validated K-12 program that utilizes gratitude notes between students and educators to foster connection, belonging, and resilience, proactively improving youth mental health and school community culture.",
  "url": "https://optimly.ai/brand/givethx",
  "websiteUrl": "https://givethx.org/",
  "logoUrl": "https://logo.clearbit.com/givethx.org",
  "baiScore": 51,
  "bai_tier_status": "active",
  "bai_score_status": "active",
  "archetype": null,
  "archetype_status": "active",
  "category": "Social-Emotional Learning & Life Skills Digital Platforms",
  "categorySlug": null,
  "keyFacts": [],
  "aiReadiness": [],
  "competitors": [],
  "competitorsProse": null,
  "inboundCompetitors": [],
  "aiAlternatives": [],
  "parentBrand": null,
  "subBrands": [],
  "updatedAt": "2026-09-22T13:53:19.950Z",
  "verifiedVitals": {
    "website": "https://givethx.org",
    "category": "Social-emotional learning program",
    "what_it_does": "Givethx is a research-validated K-12 program that enables students and educators to send each other short, specific 'Thx' notes to build connection and belonging within their school community, aiming to improve youth mental health by helping everyone feel safer, more connected, and ready to learn.",
    "primary_audience": "K-12 students and educators",
    "core_product": "A K-12 program that facilitates the exchange of 'Thx' notes between students and staff to foster gratitude, connection, and belonging."
  },
  "intentTags": {
    "problemIntents": [
      "Youth loneliness affecting mental health",
      "Lack of belonging in K-12 schools",
      "Worsening anxiety and depression among students",
      "Insufficient school counselor-to-student ratios",
      "Over-reliance on reactive mental health interventions",
      "Need for proactive school-wide wellbeing solutions"
    ],
    "solutionIntents": [
      "Building school community connection through gratitude",
      "Promoting positive relationships between students and educators",
      "Improving student sense of belonging and safety",
      "Strengthening student mental health and resilience",
      "Implementing social-emotional learning (SEL) programs",
      "Fostering a culture of appreciation and kindness in schools"
    ],
    "evaluationIntents": [
      "Assessing research-validated program effectiveness",
      "Evaluating impact on student attendance rates",
      "Measuring increase in student belonging",
      "Analyzing student and staff engagement with gratitude platforms",
      "Reviewing ease of program implementation for educators",
      "Examining improvements in school culture and climate"
    ]
  },
  "businessProfileClaims": [],
  "timestamp": 1790287622513
}