{
  "slug": "global-outdoor-division",
  "name": "global-outdoor-division",
  "description": "Global Outdoor Division is one of the UK’s leading outdoor media companies, offering an extensive portfolio of advertising sites including airports, roadside posters, premium digital screens, Transport for London's Underground network, and the UK’s largest network of buses. It provides national and local reach solutions, combining outdoor media with radio and digital brands through its DAX platform for advertisers.",
  "url": "https://optimly.ai/brand/global-outdoor-division",
  "websiteUrl": "https://global.com/",
  "logoUrl": "https://logo.clearbit.com/global.com",
  "baiScore": null,
  "bai_tier_status": "active",
  "bai_score_status": "active",
  "archetype": null,
  "archetype_status": "active",
  "category": "Digital Out-of-Home (DOOH) Advertising Platforms",
  "categorySlug": null,
  "keyFacts": [],
  "aiReadiness": [],
  "competitors": [],
  "competitorsProse": null,
  "inboundCompetitors": [],
  "aiAlternatives": [],
  "parentBrand": null,
  "subBrands": [],
  "updatedAt": "2026-08-24T09:00:19.224Z",
  "verifiedVitals": {
    "website": "https://global.com",
    "category": "Outdoor Advertising",
    "what_it_does": "Global's outdoor division is a leader in outdoor advertising across the UK and Europe, offering an extensive portfolio that includes roadside posters, premium digital screens, airport advertising, and advertising on Transport for London's Underground network, buses, metro, and trams. It also partners with land and business owners, transport authorities, property developers, and local councils to maximize the value of outdoor advertising assets and create new revenue opportunities.",
    "primary_audience": "Brands, agencies, advertisers, land and business owners, transport authorities & operators, property developers, and local councils.",
    "core_product": "Outdoor advertising media and solutions across various formats and locations.",
    "pricing_model": {
      "kind": "custom",
      "detail": "Pricing is based on advertising campaign specifics, such as duration, location, and format."
    },
    "parent_ownership": "Global"
  },
  "intentTags": {
    "problemIntents": [
      "Advertisers needing to reach mass audiences",
      "Brands seeking national or local advertising reach",
      "Advertisers wanting integrated cross-media campaigns (outdoor, radio, digital)",
      "Businesses needing to maximize value from advertising assets"
    ],
    "solutionIntents": [
      "Outdoor advertising solutions",
      "Mass market reach advertising",
      "National advertising campaigns",
      "Local advertising campaigns",
      "Integrated media solutions",
      "Digital advertising exchange (DAX) integration for campaigns",
      "Creative outdoor advertising design support"
    ],
    "evaluationIntents": [
      "Evaluating outdoor media providers",
      "Comparing reach and audience targeting capabilities of advertising platforms",
      "Assessing integrated advertising platforms",
      "Reviewing case studies for campaign effectiveness in outdoor advertising",
      "Understanding artwork specifications for outdoor media"
    ]
  },
  "businessProfileClaims": [],
  "timestamp": 1787623414436
}