# Atolls
> Atolls (formerly Global Savings Group) builds and runs digital shopping destinations that help millions of consumers make smart spending decisions, encompassing popular brands like hotukdeals, Coupons.com, and iGraal.
- URL: https://optimly.ai/brand/global-savings-group-gsg
- Logo: https://logo.clearbit.com/https://atolls.com/
- Slug: global-savings-group-gsg
- BAI Score: 45/100
- Archetype: Incumbent
- Category: E-commerce
- Last Analyzed: July 19, 2026
## Buyer Intent Signals
Problems: Direct Search & Comparison: Manually searching for deals, coupons, or cashback offers across individual retailer websites or via search engines, and comparing prices. | Pay Full Price: Forgoing the effort to find savings and purchasing products or services at their listed price. | Affiliate Marketing Agencies: Retailers could partner with traditional affiliate marketing agencies or directly manage their own affiliate programs instead of relying on large platforms like Atolls.
Solutions: What is Atolls? | Global Savings Group rebrand | Atolls cashback | Atolls subsidiaries | Atolls employee count | Browser Extensions/Apps: Using browser extensions or mobile applications from other providers that automatically apply coupons or offer cashback at checkout.