# Goldcast
> Goldcast is a digital event and webinar platform built specifically for B2B marketing teams to drive revenue. It provides tools for hosting immersive virtual events and utilizes event data to power personalized follow-ups in CRM systems.
- URL: https://optimly.ai/brand/goldcast
- Slug: goldcast
- BAI Score: 62/100
- Archetype: Challenger
- Category: Marketing Technology (MarTech)
- Last Analyzed: April 9, 2026
## Competitors
- Bigmarker (https://optimly.ai/brand/bigmarker)
- Cvent (https://optimly.ai/brand/cvent)
- ON24 (https://optimly.ai/brand/on24)
## Also Referenced By
- RingCentral Events (formerly Hopin) (https://optimly.ai/brand/hopin-ringcentral-events)
- Cisco Webex Webinars Stories (https://optimly.ai/brand/cisco-webex-webinars-stories)
- Hopin (now RingCentral Events) (https://optimly.ai/brand/hopin-now-part-of-ringcentral)
- Airmeet (https://optimly.ai/brand/airmeet)
## Buyer Intent Signals
Problems: Manual CRM Synchronization: Manual data entry from webinar attendee lists into CRM systems like Salesforce or HubSpot. | Event Production Agencies: Hiring an event production firm to manage the technical setup, streaming, and post-event reporting. | Status Quo Broadcasts: Running basic webcasts and accepting lost lead data/engagement insights as a cost of doing nothing.
Solutions: best b2b webinar platform | webinar software for hubspot integration | enterprise virtual event solutions | event-led growth software | AI video snippet generator for webinars | Generic Video Conferencing: Using Zoom, Microsoft Teams, or Google Meet for general-purpose broadcasting without marketing-specific engagement tools.