{
  "slug": "goldin",
  "name": "Goldin",
  "description": "Goldin is a specialized marketplace and auction house for high-value collectibles, including trading cards, sports memorabilia, historical documents, and pop culture assets. The platform facilitates multi-million dollar transactions through a mix of weekly auctions and curated 'Elite' events, serving a global audience of collectors.",
  "url": "https://optimly.ai/brand/goldin",
  "websiteUrl": "https://goldin.co/",
  "logoUrl": "https://logo.clearbit.com/goldin.co",
  "baiScore": 88,
  "bai_tier_status": "active",
  "bai_score_status": "active",
  "archetype": "Challenger",
  "archetype_status": "active",
  "category": "E-commerce & Auctions",
  "categorySlug": null,
  "keyFacts": [],
  "aiReadiness": [],
  "competitors": [],
  "competitorsProse": null,
  "inboundCompetitors": [],
  "aiAlternatives": [],
  "parentBrand": null,
  "subBrands": [],
  "updatedAt": "2026-08-09T00:04:11.799Z",
  "verifiedVitals": {
    "website": "https://goldin.co",
    "founded": "2012",
    "headquarters": "Runnemede, New Jersey, USA",
    "pricing_model": "Usage-based (Buyer's and Seller's premiums/commissions)",
    "core_products": "Online auctions for sports cards, TCG (Magic: The Gathering, Pokemon), historical documents, and vintage toys.",
    "key_differentiator": "The dominant market leader in 'event-style' auctions for ultra-high-value individual assets, backed by the industry-standard PSA authentication ecosystem.",
    "target_markets": "High-net-worth collectors, sports memorabilia enthusiasts, TCG investors, and historical document buyers.",
    "employee_count": "100-250",
    "funding_stage": "Acquired",
    "subcategory": "Collectibles Marketplace"
  },
  "intentTags": {
    "problemIntents": [
      "where to sell expensive sports cards",
      "General Peer-to-Peer Marketplaces: Using eBay or Facebook Marketplace to list and sell individual items manually.",
      "Physical Brokerage Services: Hiring specialized collectible brokers or consultants to negotiate private sales.",
      "Community Forums: Using enthusiast forums and Reddit communities (e.g., r/pokerorsell) to find buyers.",
      "Long-term Holding: Keeping items in personal storage or \"vaulting\" without active attempts to liquidate."
    ],
    "solutionIntents": [
      "best auction house for pokemon cards",
      "historical document auctions online",
      "high end trading card marketplace",
      "vintage star wars action figure auction"
    ],
    "evaluationIntents": []
  },
  "businessProfileClaims": [],
  "timestamp": 1786508538306
}