{
  "slug": "good-on-youline",
  "name": "Good On You (Good On YouLine)",
  "description": "Good On You is an ethical rating platform and mobile application that evaluates fashion brands based on their impact on people, the planet, and animals. It provides consumers with transparent data to make informed purchasing decisions and offers an API for retailers to integrate these sustainability ratings into their own platforms.",
  "url": "https://optimly.ai/brand/good-on-youline",
  "logoUrl": "",
  "baiScore": 45,
  "archetype": "Challenger",
  "category": "Sustainability & Ethics",
  "categorySlug": null,
  "keyFacts": [],
  "aiReadiness": [],
  "competitors": [],
  "inboundCompetitors": [],
  "aiAlternatives": [],
  "parentBrand": null,
  "subBrands": [],
  "updatedAt": "2026-05-07T14:25:57.933855+00:00",
  "verifiedVitals": {
    "website": "goodonyou.eco",
    "founded": "2015",
    "headquarters": "Sydney, Australia",
    "pricing_model": "Free for consumers; Enterprise/Subscription for B2B API users.",
    "core_products": "Brand rating platform, mobile app, B2B API services.",
    "key_differentiator": "Uses a comprehensive, multi-factorial rating system that aggregates hundreds of data points into a simple 5-point scale for consumers.",
    "target_markets": "Conscious consumers, sustainable fashion enthusiasts, e-commerce retailers.",
    "employee_count": "11-50",
    "funding_stage": "Social Enterprise / Private",
    "subcategory": "Ethical Fashion Ratings"
  },
  "intentTags": null,
  "timestamp": 1778212924111
}