{"name":"Goodfood","domain":"bbcgoodfood.com","url":"https://optimly.ai/brand/goodfood","is_claimed":false,"categories":["media-entertainment"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Strong brand recognition and trust due to BBC affiliation, a vast and continuously updated recipe database, a blend of traditional cooking advice with modern food trends, and diverse content including reviews and lifestyle inspiration.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://bbcgoodfood.com","updated_at":"2026-10-04T00:03:15.841000+00:00"},{"key":"description","label":"Description","shape":"text","content":"BBC Good Food is a comprehensive digital platform and media brand offering a vast collection of recipes, cooking guides, food-related news and trends, product reviews, and lifestyle content, with premium offerings available through subscription.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://bbcgoodfood.com","updated_at":"2026-10-04T00:03:15.841000+00:00"}]},{"header":"Offerings","sections":[{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Recipes\ncooking articles\nfood news and trends\nproduct reviews\npremium digital content subscriptions\nfood-related travel inspiration.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://bbcgoodfood.com","updated_at":"2026-10-04T00:03:15.841000+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Freemium (free content with optional paid subscription for premium/app-only access).","source_type":"1p_website","source_label":"Brand's website","source_url":"https://bbcgoodfood.com","updated_at":"2026-10-04T00:03:15.841000+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Home cooks, food enthusiasts, families, individuals seeking culinary inspiration, kitchen equipment recommendations, and food lifestyle content.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://bbcgoodfood.com","updated_at":"2026-10-04T00:03:15.841000+00:00"}]},{"header":"Landscape","sections":[{"key":"competitors","label":"Competitors","shape":"links","content":[{"url":null,"name":"Delicious. Magazine"},{"url":null,"name":"Allrecipes"},{"url":null,"name":"Food Network"},{"url":null,"name":"Jamie Oliver"}],"source_type":"1p_website","source_label":"Brand's website","source_url":"https://bbcgoodfood.com","updated_at":"2026-10-04T00:03:15.841000+00:00"}]}],"last_refreshed_at":"2026-10-04T00:03:15.841000+00:00","last_changed_at":"2026-10-17T23:42:36.437998+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=a82bf561-4530-4c2f-9c81-dce17719919d"}