{
  "slug": "goodtrust",
  "name": "Goodtrust",
  "description": "Goodtrust offers an all-in-one online platform for smart estate planning, including unlimited Wills, Trusts, and Directives valid in all 50 states. It also features a Smart Digital Vault to organize and manage both physical and digital assets and legacies, simplifying the process and providing peace of mind for individuals and families.",
  "url": "https://optimly.ai/brand/goodtrust",
  "websiteUrl": "https://mygoodtrust.com/",
  "logoUrl": "https://logo.clearbit.com/mygoodtrust.com",
  "baiScore": 37.5,
  "bai_tier_status": "active",
  "bai_score_status": "active",
  "archetype": null,
  "archetype_status": "active",
  "category": "Estate Planning Software",
  "categorySlug": null,
  "keyFacts": [],
  "aiReadiness": [],
  "competitors": [],
  "competitorsProse": null,
  "inboundCompetitors": [],
  "aiAlternatives": [],
  "parentBrand": null,
  "subBrands": [],
  "updatedAt": "2026-09-13T23:43:26.240Z",
  "verifiedVitals": {
    "website": "https://mygoodtrust.com",
    "category": "Estate Planning and Digital Legacy Management",
    "what_it_does": "Goodtrust provides an all-in-one platform for smart estate planning, including unlimited Wills, Trusts, and Directives valid in all 50 states. It also offers a Smart Digital Vault to organize digital life and legacy, and a digital executor service to manage online accounts after death.",
    "primary_audience": "Individuals and families in the US seeking to plan their estate and manage their digital legacy.",
    "core_product": "The Estate+ Plan, which includes a Will or Trust, four directives (financial power of attorney, advance medical directive, funeral directive, and pet directive), and a Digital Vault.",
    "named_competitors": [
      "Lawbrokr Storefront",
      "Passings",
      "Quicken WillMaker",
      "Trust & Will",
      "LegalShield",
      "IronClad Family",
      "VoiceWill"
    ]
  },
  "intentTags": null,
  "businessProfileClaims": [],
  "timestamp": 1790003960467
}