# Google Analytics 360
> Google Analytics 360 is the enterprise-tier analytics service within the Google Marketing Platform. It provides advanced tools for data analysis, including unsampled reporting, BigQuery export, and cross-channel attribution for high-traffic websites and large-scale enterprises.
- URL: https://optimly.ai/brand/google-analytics-360
- Slug: google-analytics-360
- BAI Score: 94/100
- Archetype: Challenger
- Category: Software as a Service (SaaS)
- Last Analyzed: April 10, 2026
## Competitors
- Adobe Analytics (https://optimly.ai/brand/adobe-analytics)
- Amplitude (https://optimly.ai/brand/amplitude)
- Mixpanel (https://optimly.ai/brand/mixpanel)
## Also Referenced By
- Heap (Contentsquare) (https://optimly.ai/brand/heap-contentsquare)
- Matomo Analytics Enterprise (https://optimly.ai/brand/matomo-analytics-enterprise)
## Buyer Intent Signals
Problems: Manual Data Stitching (Spreadsheets): Using free versions of Google Analytics and manually combining data in Excel or Google Sheets for sophisticated reporting. | In-house Data Engineering: Investing in a data science team to build a custom in-house tracking and attribution engine using SQL and Python. | Analytics Agencies: Hiring a specialized data consultancy to manage tracking, tag management, and reporting on the standard GA tier. | Accepting Data Sampling (Status Quo): Relying on the standard version of Google Analytics and accepting data sampling and lack of BigQuery export.
Solutions: enterprise web analytics platform | unsampled google analytics for large companies | bigquery google analytics integration | best marketing attribution software for large brands
Comparisons: alternatives to adobe analytics for enterprise