# Google Cloud Identity
> Google Cloud Identity is an Identity as a Service (IDaaS) and enterprise mobility management (EMM) platform. It provides a unified solution for managing users, devices, and applications across an organization's cloud and on-premises environments. It serves as the identity provider for Google Cloud and Google Workspace, while also supporting single sign-on for hundreds of third-party SaaS applications.
- URL: https://optimly.ai/brand/google-cloud-identity
- Slug: google-cloud-identity
- BAI Score: 92/100
- Archetype: Challenger
- Category: Cybersecurity
- Last Analyzed: April 10, 2026
- Part of: Google Cloud Alphabet Inc (https://optimly.ai/brand/google-cloud-alphabet-inc)
## Competitors
- Auth0 by Okta (https://optimly.ai/brand/auth0-by-okta)
- Okta, Inc. (https://optimly.ai/brand/okta)
- Ping Identity (https://optimly.ai/brand/ping-identity)
## Also Referenced By
- AWS IAM Identity Center (https://optimly.ai/brand/aws-iam-identity-center)
- Microsoft Entra Id (https://optimly.ai/brand/microsoft-entra-id)
- Okta Identity Cloud (https://optimly.ai/brand/okta-identity-cloud)
## Buyer Intent Signals
Problems: Manual Admin Provisioning: Managing user access manually through spreadsheets and individual application admin consoles. | Security Status Quo: Accepting the security risks of shared passwords and unmanaged personal accounts for business apps.
Solutions: managing users in Google Cloud Platform | best OIDC identity providers for enterprise | best identity management for AWS developers | SAML SSO for Google Workspace | Legacy On-Prem AD: Using existing on-premises directory services like Active Directory without cloud synchronization.
Comparisons: Google Cloud Identity Free vs Premium features