{
  "slug": "google-display-and-video-360-dv360",
  "name": "Google Display And Video 360 Dv360",
  "description": "Display & Video 360 is an end-to-end campaign management solution for enterprises, integrating media planning, creative development, measurement, and optimization in a single tool. It enables efficient cross-team collaboration, precise audience targeting, intelligent automation with machine learning for bidding and optimization, and transparent control over advertising campaigns.",
  "url": "https://optimly.ai/brand/google-display-and-video-360-dv360",
  "websiteUrl": "https://marketingplatform.google.com/",
  "logoUrl": "https://logo.clearbit.com/marketingplatform.google.com",
  "baiScore": 37.5,
  "bai_tier_status": "active",
  "bai_score_status": "active",
  "archetype": null,
  "archetype_status": "active",
  "category": "Programmatic Advertising Platforms",
  "categorySlug": null,
  "keyFacts": [],
  "aiReadiness": [],
  "competitors": [],
  "competitorsProse": null,
  "inboundCompetitors": [],
  "aiAlternatives": [],
  "parentBrand": null,
  "subBrands": [],
  "updatedAt": "2026-08-30T04:49:03.852Z",
  "verifiedVitals": {
    "website": "https://marketingplatform.google.com",
    "category": "Demand-Side Platform (DSP)",
    "what_it_does": "Google Display & Video 360 (DV360) provides end-to-end campaign management for enterprises, covering media planning, creative development, measurement, and optimization across display, video, TV, and audio channels. It offers features such as creative workspaces, automated bidding, and machine learning optimization to help teams collaborate, reach target audiences, and control campaign spending.",
    "primary_audience": "Enterprises and large-scale advertisers, including agencies, with significant digital advertising budgets, typically recommended for those spending at least $10,000 to $50,000 USD per month on display and video advertising.",
    "core_product": "Display & Video 360",
    "parent_ownership": "Google",
    "named_competitors": [
      "Adobe Advertising Cloud",
      "Amazon DSP",
      "Criteo",
      "The Trade Desk",
      "Amobee",
      "StackAdapt",
      "SmartyAds DSP",
      "Xandr Invest DSP",
      "MediaMath TerminalOne Marketing OS",
      "Adform",
      "Microsoft Advertising"
    ]
  },
  "intentTags": {
    "problemIntents": [
      "Difficulty managing advertising campaigns across multiple teams and channels.",
      "Inefficient collaboration and data sharing among creative, analytics, TV, and digital teams.",
      "Challenges in effectively reaching the right target audience.",
      "Manual and time-consuming bidding and optimization processes for ad campaigns.",
      "Lack of transparency and control over ad spending and ad placement.",
      "Fragmented data and workflows across various advertising tools.",
      "Need for a unified view of advertising campaign performance."
    ],
    "solutionIntents": [
      "Seeking end-to-end campaign management solutions.",
      "Looking for unified platforms for media planning, creative development, measurement, and optimization.",
      "Desiring enhanced team collaboration and data sharing in marketing.",
      "Searching for tools that enable precise audience targeting with integrated insights.",
      "Interested in automated bidding and optimization powered by machine learning for advertising.",
      "Needing transparent control over ad spending and ad placement.",
      "Evaluating solutions with native integrations to other marketing and analytics platforms."
    ],
    "evaluationIntents": [
      "Comparing programmatic advertising platforms.",
      "Assessing demand-side platforms (DSPs) for enterprise use.",
      "Evaluating tools with advanced automation and AI for advertising campaigns.",
      "Researching integrated marketing platforms for better workflow efficiency.",
      "Reviewing options for improved campaign visibility and control.",
      "Investigating solutions for cross-channel advertising management."
    ]
  },
  "businessProfileClaims": [],
  "timestamp": 1788315397456
}