{
  "slug": "google-display-and-video-360",
  "name": "Google-display-and-video-360",
  "description": "Google Display & Video 360 is an end-to-end campaign management solution for enterprises, offering comprehensive tools for media planning, creative development, audience targeting, measurement, and optimization across various advertising channels, including display, video, TV, and audio.",
  "url": "https://optimly.ai/brand/google-display-and-video-360",
  "websiteUrl": "https://marketingplatform.google.com/",
  "logoUrl": "https://logo.clearbit.com/marketingplatform.google.com",
  "baiScore": null,
  "bai_tier_status": "active",
  "bai_score_status": "active",
  "archetype": null,
  "archetype_status": "active",
  "category": "Programmatic Advertising Platforms",
  "categorySlug": null,
  "keyFacts": [],
  "aiReadiness": [],
  "competitors": [],
  "competitorsProse": null,
  "inboundCompetitors": [],
  "aiAlternatives": [],
  "parentBrand": null,
  "subBrands": [],
  "updatedAt": "2026-08-30T00:06:10.561Z",
  "verifiedVitals": {
    "website": "https://marketingplatform.google.com",
    "category": "Advertising campaign management platform",
    "what_it_does": "Provides end-to-end campaign management for enterprises, covering media planning, creative development, measurement, and optimization for display and video advertising campaigns. It enables collaboration across creative, analytics, TV, and digital teams, helps reach target audiences, applies machine learning for automation in bidding and optimization, and offers control over campaign spending and ad placements.",
    "core_product": "Display & Video 360 (DV360) is a Demand-Side Platform (DSP) for programmatic advertising across display, video, TV, and audio channels.",
    "pricing_model": {
      "kind": "custom",
      "detail": "The pricing for Display & Video 360 is not publicly available and is customized based on factors such as the company's operating location, whether the product is purchased directly from Google or through a Google Marketing Platform sales partner, and the specific products or suite components utilized. It operates on a percentage of media spend model, with a transparent technology fee. Google retains approximately a 15% cut of the ad spend to cover platform costs. Some sources suggest a recommended minimum monthly spend of around $50,000 USD."
    },
    "parent_ownership": "Google",
    "named_competitors": [
      "The Trade Desk Platform",
      "Adform FLOW",
      "Adobe Advertising",
      "Amazon Ads",
      "Quantcast Platform",
      "Xandr Invest DSP",
      "Basis",
      "StackAdapt",
      "Viant"
    ]
  },
  "intentTags": null,
  "businessProfileClaims": [],
  "timestamp": 1788091706610
}