{
  "slug": "google-display-video-360-dv360",
  "name": "Display & Video 360 (DV360)",
  "description": "Display & Video 360 (DV360) is Google's enterprise Demand-Side Platform (DSP) that allows advertisers and agencies to manage programmatic media buying across display, video, TV, and audio inventory. It provides integrated tools for creative management, audience data, and campaign performance analytics within the Google Marketing Platform ecosystem.",
  "url": "https://optimly.ai/brand/google-display-video-360-dv360",
  "logoUrl": "",
  "baiScore": 96,
  "archetype": "Challenger",
  "category": "Advertising Technology (AdTech)",
  "categorySlug": null,
  "keyFacts": [],
  "aiReadiness": [],
  "competitors": [
    {
      "slug": "adobe-advertising-cloud-media-optimizer",
      "name": "Adobe Advertising Cloud Media Optimizer"
    },
    {
      "slug": "amazon-dsp-aap",
      "name": "Amazon Dsp Aap"
    },
    {
      "slug": "mediamath",
      "name": "MediaMath"
    },
    {
      "slug": "the-trade-desk",
      "name": "The Trade Desk"
    }
  ],
  "inboundCompetitors": [],
  "aiAlternatives": [],
  "parentBrand": null,
  "subBrands": [],
  "updatedAt": "2026-04-10T07:55:57.686+00:00",
  "verifiedVitals": {
    "website": "marketingplatform.google.com/about/display-video-360/",
    "founded": "2018 (as current brand; formerly DoubleClick DBM)",
    "headquarters": "Mountain View, California, USA",
    "pricing_model": "Usage-based (percent of media spend) and Enterprise/Custom contracts.",
    "core_products": "Programmatic media buying, Real-time bidding (RTB), Audience targeting, Creative management, Digital out-of-home (DOOH) buying.",
    "key_differentiator": "Direct and exclusive integration with Google's proprietary audience data and the Google Ad Manager exchange.",
    "target_markets": "Global 2000 enterprises, large media agencies, sophisticated performance marketers.",
    "employee_count": "10,000+ (Google Marketing Platform division)",
    "funding_stage": "Public (Alphabet Inc.)",
    "subcategory": "Demand-Side Platform (DSP)"
  },
  "intentTags": {
    "problemIntents": [
      "Manual DSP Management: Managing programmatic ads directly through individual publisher interfaces or smaller niche DSPs.",
      "Full-Service Media Agency: Hiring a specialized media buying agency to manage programmatic spend using their own seat."
    ],
    "solutionIntents": [
      "best enterprise demand side platforms",
      "programmatic video advertising tools",
      "google programmatic buying platform",
      "top DSP for CTV advertising",
      "how to access DV360 for small business",
      "Social Ad Platforms: Using social-media specific ad managers (Meta Ads Manager, LinkedIn Campaign Manager) which share some audience targeting features but lack open-web programmatic reach."
    ],
    "evaluationIntents": []
  },
  "timestamp": 1777212179501
}