# Display & Video 360 (DV360)
> Display & Video 360 (DV360) is Google's enterprise Demand-Side Platform (DSP) that allows advertisers and agencies to manage programmatic media buying across display, video, TV, and audio inventory. It provides integrated tools for creative management, audience data, and campaign performance analytics within the Google Marketing Platform ecosystem.
- URL: https://optimly.ai/brand/google-display-video-360-dv360
- Slug: google-display-video-360-dv360
- BAI Score: 96/100
- Archetype: Challenger
- Category: Advertising Technology (AdTech)
- Last Analyzed: April 10, 2026
## Competitors
- Adobe Advertising Cloud Media Optimizer (https://optimly.ai/brand/adobe-advertising-cloud-media-optimizer)
- Amazon Dsp Aap (https://optimly.ai/brand/amazon-dsp-aap)
- MediaMath (https://optimly.ai/brand/mediamath)
- The Trade Desk (https://optimly.ai/brand/the-trade-desk)
## Buyer Intent Signals
Problems: Manual DSP Management: Managing programmatic ads directly through individual publisher interfaces or smaller niche DSPs. | Full-Service Media Agency: Hiring a specialized media buying agency to manage programmatic spend using their own seat.
Solutions: best enterprise demand side platforms | programmatic video advertising tools | google programmatic buying platform | top DSP for CTV advertising | how to access DV360 for small business | Social Ad Platforms: Using social-media specific ad managers (Meta Ads Manager, LinkedIn Campaign Manager) which share some audience targeting features but lack open-web programmatic reach.