{
  "slug": "google-dv360",
  "name": "Google Display & Video 360 (DV360)",
  "description": "Display & Video 360 (DV360) is Google's enterprise-level Demand-Side Platform (DSP) that allows advertisers and agencies to manage and execute programmatic media buying. It integrates planning, creative management, data analysis, and inventory access within the Google Marketing Platform ecosystem.",
  "url": "https://optimly.ai/brand/google-dv360",
  "logoUrl": "",
  "baiScore": 92,
  "archetype": "Challenger",
  "category": "Advertising Technology",
  "categorySlug": null,
  "keyFacts": [],
  "aiReadiness": [],
  "competitors": [
    {
      "slug": "adobe-advertising-cloud",
      "name": "Adobe Advertising Cloud"
    },
    {
      "slug": "amazon-dsp",
      "name": "Amazon DSP"
    },
    {
      "slug": "the-trade-desk",
      "name": "The Trade Desk"
    }
  ],
  "inboundCompetitors": [],
  "aiAlternatives": [],
  "parentBrand": {
    "slug": "google",
    "name": "Google"
  },
  "subBrands": [],
  "updatedAt": "2026-04-11T14:18:23.745+00:00",
  "verifiedVitals": {
    "website": "https://marketingplatform.google.com/about/display-video-360/",
    "founded": "2018 (as DV360 rebrand); 1996 (as DoubleClick)",
    "headquarters": "Mountain View, California, USA",
    "pricing_model": "Enterprise/Custom (Typically % of media spend plus platform fees)",
    "core_products": "Demand-Side Platform, Programmatic Media Buying, Creative Studio integration, Audience Center.",
    "key_differentiator": "Exclusive, native access to YouTube inventory and deep integration with the Google Marketing Platform and Google Cloud.",
    "target_markets": "Large Enterprises, Global Advertising Agencies, Managed Service Providers.",
    "employee_count": "10,000+ (Google Marketing Platform division)",
    "funding_stage": "Publicly Traded (Alphabet Inc.)",
    "subcategory": "Demand-Side Platform (DSP)"
  },
  "intentTags": {
    "problemIntents": [
      "Manual Direct Buys: Setting up direct deals with publishers and manually managing placements via spreadsheets and IOs.",
      "Full-Service Media Agency: Hiring a specialist programmatic agency to manage the tech stack and media buying."
    ],
    "solutionIntents": [
      "enterprise programmatic advertising platform",
      "demand side platform for youtube",
      "best DSP for connected TV advertising",
      "how to buy programmatic ads at scale",
      "Mid-market DSPs: Using smaller, niche DSPs that focus on specific regions or inventory types."
    ],
    "evaluationIntents": [
      "Google DoubleClick replacement for bids"
    ]
  },
  "timestamp": 1777056162218
}