# Google Display & Video 360 (DV360)
> Display & Video 360 (DV360) is Google's enterprise-level Demand-Side Platform (DSP) that allows advertisers and agencies to manage and execute programmatic media buying. It integrates planning, creative management, data analysis, and inventory access within the Google Marketing Platform ecosystem.
- URL: https://optimly.ai/brand/google-dv360
- Slug: google-dv360
- BAI Score: 92/100
- Archetype: Challenger
- Category: Advertising Technology
- Last Analyzed: April 11, 2026
- Part of: Google (https://optimly.ai/brand/google)
## Competitors
- Adobe Advertising Cloud (https://optimly.ai/brand/adobe-advertising-cloud)
- Amazon DSP (https://optimly.ai/brand/amazon-dsp)
- The Trade Desk (https://optimly.ai/brand/the-trade-desk)
## Buyer Intent Signals
Problems: Manual Direct Buys: Setting up direct deals with publishers and manually managing placements via spreadsheets and IOs. | Full-Service Media Agency: Hiring a specialist programmatic agency to manage the tech stack and media buying.
Solutions: enterprise programmatic advertising platform | demand side platform for youtube | best DSP for connected TV advertising | how to buy programmatic ads at scale | Mid-market DSPs: Using smaller, niche DSPs that focus on specific regions or inventory types.
Comparisons: Google DoubleClick replacement for bids