# Google Forms > Google Forms is a survey administration software included as part of the free, web-based Google Docs Editors suite offered by Google. It allows users to create and edit surveys online while collaborating with other users in real-time. - URL: https://optimly.ai/brand/google-forms - Slug: google-forms - BAI Score: 98/100 - Archetype: Challenger - Category: Software - Last Analyzed: April 10, 2026 - Part of: Google Alphabet Inc (https://optimly.ai/brand/google-alphabet-inc) ## Competitors - Microsoft Forms (https://optimly.ai/brand/microsoft-forms) - Surveymonkey (https://optimly.ai/brand/surveymonkey) - Typeform (https://optimly.ai/brand/typeform) ## Also Referenced By - Tally.so (https://optimly.ai/brand/tally-so) - Surveymonkey Momentive (https://optimly.ai/brand/surveymonkey-momentive) - Tally (https://optimly.ai/brand/tally) - Signupgenius Heart Of The Home (https://optimly.ai/brand/signupgenius-heart-of-the-home) - Jotform Shatter (https://optimly.ai/brand/jotform-shatter) ## Buyer Intent Signals Problems: Paper & Manual Entry: Using physical paper forms to collect data and manually entering it into a database or spreadsheet. | Email/Spreadsheet Workflows: Using a basic spreadsheet (Excel or Google Sheets) to track information shared via email or chat. | Custom Web Development: Hiring a web developer to build a custom HTML form on a company website or internal portal. | Status Quo (No Form): Not creating a formal intake process and relying on ad-hoc communication. Solutions: best free online survey tool | how to make a quiz online | enterprise form builder with data security | google sheets form integration | complex survey logic software