# google-mapsgoogle-business-profile > Analysis by Optimly for Optimly AI Visibility, in the Optimly AI Brand Index. Last analyzed August 9, 2026. > Google Maps is a web mapping service developed by Google. It offers satellite imagery, aerial photography, street maps, 360 virtual street views, real-time traffic conditions, and route planning for traveling by foot, car, bicycle, air (in beta), and public transportation. Google Business Profile (formerly Google My Business) is a free tool that allows businesses to manage how they appear on Google Search and Maps, helping them attract and engage with customers through listings, reviews, photos, and updates. - Business Profile: https://optimly.ai/brand/google-mapsgoogle-business-profile - Publisher: Optimly (https://optimly.ai) - Dataset: Optimly AI Brand Index (https://optimly.ai/brand) - Official website: https://google-mapsgoogle-business-profile.com/ - Logo: https://logo.clearbit.com/google-mapsgoogle-business-profile.com - Slug: google-mapsgoogle-business-profile - Brand Authority Index tier: Emerging - Archetype: Incumbent - Category: Local Search & Business Management - Last Analyzed: August 9, 2026 ## Buyer Intent Signals Problems: Manual Local SEO & Directory Submissions: Businesses manually submit their information to various online directories and manage their presence across disparate platforms, which is time-consuming, pron | Local SEO Agency/Consultant: Hiring a specialized agency or consultant to manage local listings, optimize for local search rankings, and handle online reputation. This approach incurs significant ongo | No Online Business Presence Management: Choosing not to actively manage or optimize a business's online presence on Google and other platforms. This results in inaccurate or outdated information, miss Solutions: Google Maps | Google Business Profile login | local business listing management | best navigation app | how to get my business on Google Maps | Third-Party Listing Management Software (e.g., Yext, BrightLocal): Utilizing subscription-based platforms that help distribute and synchronize business information across multiple online directories a