{
  "slug": "google-marketing-platform-dv360",
  "name": "Google Marketing Platform Display & Video 360 (DV360)",
  "description": "Display & Video 360 (DV360) is Google's enterprise-grade demand-side platform (DSP) that enables advertisers and agencies to manage programmatic media buying across display, video, TV, audio, and other channels. It integrates creative, data, and media management into a single tool within the Google Marketing Platform suite.",
  "url": "https://optimly.ai/brand/google-marketing-platform-dv360",
  "logoUrl": "",
  "baiScore": 94,
  "archetype": "Challenger",
  "category": "Advertising Technology",
  "categorySlug": null,
  "keyFacts": [],
  "aiReadiness": [],
  "competitors": [
    {
      "slug": "adobe-advertising-cloud",
      "name": "Adobe Advertising Cloud"
    },
    {
      "slug": "amazon-dsp",
      "name": "Amazon DSP"
    },
    {
      "slug": "the-trade-desk",
      "name": "The Trade Desk"
    }
  ],
  "inboundCompetitors": [],
  "aiAlternatives": [],
  "parentBrand": {
    "slug": "google-alphabet-inc",
    "name": "Google Alphabet Inc"
  },
  "subBrands": [],
  "updatedAt": "2026-04-11T14:19:21.095+00:00",
  "verifiedVitals": {
    "website": "marketingplatform.google.com/about/display-video-360/",
    "founded": "2018 (as DV360), 2010 (original Invite Media/DoubleClick foundations)",
    "headquarters": "Mountain House, CA (Google HQ)",
    "pricing_model": "Usage-based percentage of ad spend (Enterprise)",
    "core_products": "Programmatic Media Buying, Audience Targeting, Creative Management, Brand Lift Measurement",
    "key_differentiator": "The only DSP with native, direct access to buy YouTube inventory alongside open-web programmatic advertising.",
    "target_markets": "Fortune 500 Enterprises, Global Media Agencies, Large In-house Marketing Teams",
    "employee_count": "10,000+ (Google Marketing Division)",
    "funding_stage": "Publicly Traded (Alphabet Inc.)",
    "subcategory": "Demand-Side Platform (DSP)"
  },
  "intentTags": {
    "problemIntents": [
      "Manual Direct Buys / Google Ads: Manually negotiating with individual publishers or using Google Ads (GDN) for simpler reach.",
      "Full-Service Media Agency: Hiring a media buying agency to manage programmatic placement via their own internal seats."
    ],
    "solutionIntents": [
      "best enterprise demand side platforms",
      "programmatic video advertising tools for agencies",
      "google doubleclick bid manager replacement",
      "omnichannel ad buying software",
      "Social Ad Managers: Using social-only platforms like Meta Ads Manager or LinkedIn Campaign Manager which do not require a DSP."
    ],
    "evaluationIntents": [
      "independent alternative to trade desk"
    ]
  },
  "timestamp": 1776391585683
}