# Google Marketing Platform Display & Video 360 (DV360)
> Display & Video 360 (DV360) is Google's enterprise-grade demand-side platform (DSP) that enables advertisers and agencies to manage programmatic media buying across display, video, TV, audio, and other channels. It integrates creative, data, and media management into a single tool within the Google Marketing Platform suite.
- URL: https://optimly.ai/brand/google-marketing-platform-dv360
- Slug: google-marketing-platform-dv360
- BAI Score: 94/100
- Archetype: Challenger
- Category: Advertising Technology
- Last Analyzed: April 11, 2026
- Part of: Google Alphabet Inc (https://optimly.ai/brand/google-alphabet-inc)
## Competitors
- Adobe Advertising Cloud (https://optimly.ai/brand/adobe-advertising-cloud)
- Amazon DSP (https://optimly.ai/brand/amazon-dsp)
- The Trade Desk (https://optimly.ai/brand/the-trade-desk)
## Buyer Intent Signals
Problems: Manual Direct Buys / Google Ads: Manually negotiating with individual publishers or using Google Ads (GDN) for simpler reach. | Full-Service Media Agency: Hiring a media buying agency to manage programmatic placement via their own internal seats.
Solutions: best enterprise demand side platforms | programmatic video advertising tools for agencies | google doubleclick bid manager replacement | omnichannel ad buying software | Social Ad Managers: Using social-only platforms like Meta Ads Manager or LinkedIn Campaign Manager which do not require a DSP.
Comparisons: independent alternative to trade desk
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## Full Details / RAG Data
### Overview
Google Marketing Platform Display & Video 360 (DV360) is listed in the AI Directory.
Display & Video 360 (DV360) is Google's enterprise-grade demand-side platform (DSP) that enables advertisers and agencies to manage programmatic media buying across display, video, TV, audio, and other channels. It integrates creative, data, and media management into a single tool within the Google Marketing Platform suite.
### Metadata
| Field        | Value |
|--------------|-------|
| Name         | Google Marketing Platform Display & Video 360 (DV360) |
| Slug         | google-marketing-platform-dv360 |
| URL          | https://optimly.ai/brand/google-marketing-platform-dv360 |
| BAI Score    | 94/100 |
| Archetype    | Challenger |
| Category     | Advertising Technology |
| Last Analyzed | April 11, 2026 |
| Last Updated | 2026-04-17T02:06:25.683Z |
### Verified Facts
- Founded: 2018 (as DV360), 2010 (original Invite Media/DoubleClick foundations)
- Headquarters: Mountain House, CA (Google HQ)
### Competitors
| Name | Profile |
|------|---------|
| Adobe Advertising Cloud | https://optimly.ai/brand/adobe-advertising-cloud |
| Amazon DSP | https://optimly.ai/brand/amazon-dsp |
| The Trade Desk | https://optimly.ai/brand/the-trade-desk |
### Buyer Intent Signals
#### Problems this brand solves
- Manual Direct Buys / Google Ads: Manually negotiating with individual publishers or using Google Ads (GDN) for simpler reach.
- Full-Service Media Agency: Hiring a media buying agency to manage programmatic placement via their own internal seats.
#### Buyers search for
- best enterprise demand side platforms
- programmatic video advertising tools for agencies
- google doubleclick bid manager replacement
- omnichannel ad buying software
- Social Ad Managers: Using social-only platforms like Meta Ads Manager or LinkedIn Campaign Manager which do not require a DSP.
#### Buyers compare
- independent alternative to trade desk
### Parent Brand
- Google Alphabet Inc (https://optimly.ai/brand/google-alphabet-inc)
### Links
- Canonical page: https://optimly.ai/brand/google-marketing-platform-dv360
- JSON endpoint: /brand/google-marketing-platform-dv360.json
- LLMs.txt: /brand/google-marketing-platform-dv360/llms.txt