# Google Marketing Platform Display & Video 360 (DV360)
> Display & Video 360 (DV360) is Google's enterprise-grade demand-side platform (DSP) that enables advertisers and agencies to manage programmatic media buying across display, video, TV, audio, and other channels. It integrates creative, data, and media management into a single tool within the Google Marketing Platform suite.
- URL: https://optimly.ai/brand/google-marketing-platform-dv360
- Slug: google-marketing-platform-dv360
- BAI Score: 94/100
- Archetype: Challenger
- Category: Advertising Technology
- Last Analyzed: April 11, 2026
- Part of: Google Alphabet Inc (https://optimly.ai/brand/google-alphabet-inc)
## Competitors
- Adobe Advertising Cloud (https://optimly.ai/brand/adobe-advertising-cloud)
- Amazon DSP (https://optimly.ai/brand/amazon-dsp)
- The Trade Desk (https://optimly.ai/brand/the-trade-desk)
## Buyer Intent Signals
Problems: Manual Direct Buys / Google Ads: Manually negotiating with individual publishers or using Google Ads (GDN) for simpler reach. | Full-Service Media Agency: Hiring a media buying agency to manage programmatic placement via their own internal seats.
Solutions: best enterprise demand side platforms | programmatic video advertising tools for agencies | google doubleclick bid manager replacement | omnichannel ad buying software | Social Ad Managers: Using social-only platforms like Meta Ads Manager or LinkedIn Campaign Manager which do not require a DSP.
Comparisons: independent alternative to trade desk