{
  "slug": "google-marketing-platform",
  "name": "Google Marketing Platform",
  "description": "Google Marketing Platform is a unified advertising and analytics platform for smarter marketing and better results. It offers integrated solutions for small businesses and large enterprises to understand customers, deliver better experiences, and drive marketing results.",
  "url": "https://optimly.ai/brand/google-marketing-platform",
  "websiteUrl": "https://marketingplatform.google.com/",
  "logoUrl": "https://logo.clearbit.com/marketingplatform.google.com",
  "baiScore": null,
  "bai_tier_status": "active",
  "bai_score_status": "active",
  "archetype": null,
  "archetype_status": "active",
  "category": "AI-Powered Marketing Analytics Platforms",
  "categorySlug": null,
  "keyFacts": [],
  "aiReadiness": [],
  "competitors": [],
  "competitorsProse": null,
  "inboundCompetitors": [],
  "aiAlternatives": [],
  "parentBrand": null,
  "subBrands": [],
  "updatedAt": "2026-08-30T00:06:05.677Z",
  "verifiedVitals": {
    "website": "https://marketingplatform.google.com",
    "category": "unified advertising and analytics platform",
    "what_it_does": "Google Marketing Platform is a unified advertising and analytics platform designed for smarter marketing and better results. It helps businesses understand their customers to deliver better experiences, manage all their tags without editing code, get a complete view of all their digital media campaigns, reach always-connected audiences, and obtain real-time data and unified insights for search campaigns.",
    "primary_audience": "small businesses and large enterprises, catering to every marketer",
    "core_product": "Analytics, Tag Manager, Campaign Manager 360, Display & Video 360, Search Ads 360",
    "pricing_model": {
      "kind": "freemium",
      "detail": "The platform offers free tools for small businesses, including analytics and optimization tools. For enterprise solutions, it operates on a quote-based or subscription model, with costs potentially starting at $150,000 per year or $12,500 per month for the entire suite or individual 360 products. Google does not publish a public price list for the Google Marketing Platform Admin API, and the commercial product is sold through Google sales and Google Cloud resellers on annual contracts."
    },
    "parent_ownership": "Google"
  },
  "intentTags": null,
  "businessProfileClaims": [],
  "timestamp": 1788082199887
}