{
  "slug": "goya",
  "name": "Goya",
  "description": "Goya is a food brand that offers a wide variety of recipes and ingredients, with a strong focus on Latin American, Caribbean, and Spanish cuisines. Their website provides extensive recipes categorized by meal type, dish type, occasion, ingredients, region, and diet, inspiring consumers to use their products in diverse dishes.",
  "url": "https://optimly.ai/brand/goya",
  "websiteUrl": "https://goya.com/",
  "logoUrl": "https://logo.clearbit.com/goya.com",
  "baiScore": null,
  "bai_tier_status": "active",
  "bai_score_status": "active",
  "archetype": null,
  "archetype_status": "active",
  "category": "Latin American & Hispanic Packaged Foods",
  "categorySlug": null,
  "keyFacts": [],
  "aiReadiness": [],
  "competitors": [],
  "competitorsProse": null,
  "inboundCompetitors": [],
  "aiAlternatives": [],
  "parentBrand": null,
  "subBrands": [],
  "updatedAt": "2026-08-26T10:52:43.298Z",
  "verifiedVitals": {
    "website": "https://goya.com",
    "what_it_does": "Provides a collection of recipes, culinary inspiration, and cooking tips, often featuring Goya products. It also offers features like a recipe box, newsletters, coupons, and promotions to registered users.",
    "primary_audience": "Individuals interested in cooking, home cooks, and those seeking recipes, particularly for Latin-inspired dishes.",
    "core_product": "Digital recipe content, culinary guides, and meal ideas.",
    "pricing_model": {
      "kind": "free",
      "detail": "Access to recipes, newsletters, and a recipe box is free upon registration."
    },
    "parent_ownership": null,
    "named_competitors": null
  },
  "intentTags": {
    "problemIntents": [
      "Difficulty finding diverse meal ideas",
      "Need for Latin American and Hispanic recipes",
      "Looking for quick and easy cooking solutions",
      "Seeking recipes for specific occasions or dietary needs"
    ],
    "solutionIntents": [
      "Recipe discovery and inspiration",
      "Cooking with Latin American ingredients",
      "Meal preparation for various events",
      "Finding vegan/vegetarian options"
    ],
    "evaluationIntents": [
      "Comparing recipes by meal type",
      "Filtering recipes by ingredients",
      "Assessing recipes by cooking time",
      "Evaluating recipes by regional cuisine"
    ]
  },
  "businessProfileClaims": [],
  "timestamp": 1787816270061
}