{
  "slug": "gradcracker",
  "name": "Gradcracker",
  "description": "Gradcracker is an online platform connecting STEM students and graduates with a wide range of job opportunities, including graduate jobs, placements, internships, and degree apprenticeships. It provides resources such as career advice, webinars, and employer hubs to assist students in their career journey, and serves employers looking to recruit STEM talent.",
  "url": "https://optimly.ai/brand/gradcracker",
  "websiteUrl": "https://gradcracker.com/",
  "logoUrl": "https://logo.clearbit.com/gradcracker.com",
  "baiScore": null,
  "bai_tier_status": "active",
  "bai_score_status": "active",
  "archetype": null,
  "archetype_status": "active",
  "category": "Professional Job Boards & Career Platforms",
  "categorySlug": null,
  "keyFacts": [],
  "aiReadiness": [],
  "competitors": [],
  "competitorsProse": null,
  "inboundCompetitors": [],
  "aiAlternatives": [],
  "parentBrand": null,
  "subBrands": [],
  "updatedAt": "2026-08-27T09:02:34.996Z",
  "verifiedVitals": {
    "website": "https://gradcracker.com",
    "category": "Online Recruitment Platform",
    "what_it_does": "Gradcracker is the UK's careers website for STEM students, connecting them with degree apprenticeship, placement/internship, and graduate job opportunities. It also provides career advice, resources, and hosts webinars to support students in their job search.",
    "primary_audience": "STEM students and graduates seeking career opportunities, and employers looking to recruit for degree apprenticeships, placements, and graduate roles.",
    "core_product": "An online platform featuring STEM job listings (graduate jobs, placements, internships, degree apprenticeships), employer hubs, career advice, and webinars, accessible via website and mobile app.",
    "pricing_model": {
      "kind": "freemium",
      "detail": "Free for students and graduates to access job opportunities and career resources; employers pay to advertise their roles."
    },
    "parent_ownership": "Independent (an unfunded company based in Easingwold, United Kingdom, founded in 2007).",
    "named_competitors": [
      "targetjobs.co.uk",
      "brightnetwork.co.uk",
      "milkround.com",
      "uk.prosple.com",
      "prospects.ac.uk",
      "graduate-jobs.com",
      "ratemyplacement.co.uk",
      "LinkedIn",
      "Indeed"
    ]
  },
  "intentTags": {
    "problemIntents": [
      "Difficulty finding STEM graduate jobs",
      "Lack of information on STEM placements/internships",
      "Need for career guidance in STEM fields",
      "Employers struggling to attract STEM talent",
      "Universities/schools looking to connect students with STEM opportunities"
    ],
    "solutionIntents": [
      "Finding graduate STEM jobs",
      "Securing STEM placements or internships",
      "Exploring STEM degree apprenticeships",
      "Accessing STEM career advice and resources",
      "Recruiting qualified STEM graduates and students"
    ],
    "evaluationIntents": [
      "Comparing STEM job boards",
      "Evaluating career resources for STEM students",
      "Assessing platforms for graduate recruitment in STEM",
      "Reviewing employer branding opportunities for STEM talent"
    ]
  },
  "businessProfileClaims": [],
  "timestamp": 1787993746840
}