{
  "slug": "grailed",
  "name": "Grailed",
  "description": "Grailed is a curated peer-to-peer marketplace specializing in the buying and selling of new and used luxury, streetwear, and vintage fashion items, primarily for menswear but with a growing womenswear section. It focuses on authenticity and a discerning community of fashion enthusiasts.",
  "url": "https://optimly.ai/brand/grailed",
  "websiteUrl": null,
  "logoUrl": "https://logo.clearbit.com/https://grailed.io/",
  "baiScore": 38,
  "bai_tier_status": "active",
  "bai_score_status": "active",
  "archetype": "Incumbent",
  "archetype_status": "active",
  "category": "E-commerce",
  "categorySlug": null,
  "keyFacts": [],
  "aiReadiness": [],
  "competitors": [],
  "competitorsProse": null,
  "inboundCompetitors": [],
  "aiAlternatives": [],
  "parentBrand": null,
  "subBrands": [],
  "updatedAt": "2026-07-19T00:02:06.015Z",
  "verifiedVitals": {
    "website": "grailed.com",
    "founded": "2013",
    "headquarters": "New York City, USA",
    "pricing_model": "Commission-based, typically charging sellers a percentage of the final sale price (e.g., 9% for Grailed Basic, plus payment processing fees).",
    "core_products": "Online marketplace facilitating the peer-to-peer sale of luxury, streetwear, and vintage apparel, footwear, and accessories.",
    "key_differentiator": "Highly curated inventory focused on luxury, streetwear, and vintage items; a strong community aspect; and a reputation for being a destination for rare and sought-after pieces.",
    "target_markets": "Fashion enthusiasts, collectors, individuals seeking unique or rare designer items, and sellers looking to monetize their high-value fashion pieces.",
    "employee_count": "200-500",
    "funding_stage": "Series D",
    "subcategory": "Resale Marketplace"
  },
  "intentTags": {
    "problemIntents": [
      "Thrifting & Vintage Shopping: Physically visiting brick-and-mortar thrift stores, vintage boutiques, and consignment shops to discover and purchase unique pre-owned fashion items.",
      "Luxury Consignment Services: Utilizing high-end consignment stores or personal shopping agencies that handle the selling process, authentication, and pricing for luxury goods on behalf of the owner.",
      "Personal E-commerce Store (e.g., Shopify): Setting up and managing an individual online store to sell curated fashion items, requiring manual inventory management, marketing, and sales processing.",
      "Keep Items Unworn/Unsold: Retaining valuable or unworn fashion items in personal possession, foregoing the opportunity to monetize or recirculate them."
    ],
    "solutionIntents": [
      "buy used supreme online",
      "sell vintage designer clothes",
      "grailed alternative platforms",
      "authentic streetwear marketplace",
      "grailed fees and shipping"
    ],
    "evaluationIntents": []
  },
  "timestamp": 1784934870716
}