# Grailed > Grailed is a curated peer-to-peer marketplace specializing in the buying and selling of new and used luxury, streetwear, and vintage fashion items, primarily for menswear but with a growing womenswear section. It focuses on authenticity and a discerning community of fashion enthusiasts. - URL: https://optimly.ai/brand/grailed - Logo: https://logo.clearbit.com/https://grailed.io/ - Slug: grailed - BAI Score: 38/100 - Archetype: Incumbent - Category: E-commerce - Last Analyzed: July 19, 2026 ## Buyer Intent Signals Problems: Thrifting & Vintage Shopping: Physically visiting brick-and-mortar thrift stores, vintage boutiques, and consignment shops to discover and purchase unique pre-owned fashion items. | Luxury Consignment Services: Utilizing high-end consignment stores or personal shopping agencies that handle the selling process, authentication, and pricing for luxury goods on behalf of the owner. | Personal E-commerce Store (e.g., Shopify): Setting up and managing an individual online store to sell curated fashion items, requiring manual inventory management, marketing, and sales processing. | Keep Items Unworn/Unsold: Retaining valuable or unworn fashion items in personal possession, foregoing the opportunity to monetize or recirculate them. Solutions: buy used supreme online | sell vintage designer clothes | grailed alternative platforms | authentic streetwear marketplace | grailed fees and shipping --- ## Full Details / RAG Data ### Overview Grailed is listed in the AI Directory. Grailed is a curated peer-to-peer marketplace specializing in the buying and selling of new and used luxury, streetwear, and vintage fashion items, primarily for menswear but with a growing womenswear section. It focuses on authenticity and a discerning community of fashion enthusiasts. ### Metadata | Field | Value | |--------------|-------| | Name | Grailed | | Slug | grailed | | URL | https://optimly.ai/brand/grailed | | Logo | https://logo.clearbit.com/https://grailed.io/ | | BAI Score | 38/100 | | Archetype | Incumbent | | Category | E-commerce | | Last Analyzed | July 19, 2026 | | Last Updated | 2026-07-24T23:14:30.716Z | ### Verified Facts - Founded: 2013 - Headquarters: New York City, USA ### Buyer Intent Signals #### Problems this brand solves - Thrifting & Vintage Shopping: Physically visiting brick-and-mortar thrift stores, vintage boutiques, and consignment shops to discover and purchase unique pre-owned fashion items. - Luxury Consignment Services: Utilizing high-end consignment stores or personal shopping agencies that handle the selling process, authentication, and pricing for luxury goods on behalf of the owner. - Personal E-commerce Store (e.g., Shopify): Setting up and managing an individual online store to sell curated fashion items, requiring manual inventory management, marketing, and sales processing. - Keep Items Unworn/Unsold: Retaining valuable or unworn fashion items in personal possession, foregoing the opportunity to monetize or recirculate them. #### Buyers search for - buy used supreme online - sell vintage designer clothes - grailed alternative platforms - authentic streetwear marketplace - grailed fees and shipping ### Links - Canonical page: https://optimly.ai/brand/grailed - JSON endpoint: /brand/grailed.json - LLMs.txt: /brand/grailed/llms.txt