{"name":"Grand Hotel","domain":"grandhotel.com","url":"https://optimly.ai/brand/grand-hotel","is_claimed":false,"categories":["travel-hospitality"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Historic, seasonal 397-room hotel and summer resort on Mackinac Island, Michigan, offering lodging, dining, golf, activities, events, and shopping.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://grandhotel.com","updated_at":"2026-11-07T07:02:10.594261+00:00"},{"key":"description","label":"Description","shape":"text","content":"Grand Hotel is a historic and award-winning 397-room hotel built in 1887 on Michigan’s Mackinac Island. Open seasonally from May through October, it offers accommodations, dining, golf, recreation, shopping, themed packages, and resort experiences. The hotel describes itself as the world’s largest summer resort.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://grandhotel.com","updated_at":"2026-11-07T07:02:10.594261+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"To provide timeless tradition, gracious hospitality, and memorable experiences centered on the history, beauty, and spirit of Mackinac Island.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://grandhotel.com","updated_at":"2026-11-07T07:02:10.594261+00:00"},{"key":"leadership","label":"Founders & leadership","shape":"text","content":"Kenneth L. Hayward is Senior Vice President and Managing Director. He oversees sales and marketing and assists with overall hotel operations.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://grandhotel.com","updated_at":"2026-11-07T07:02:10.594261+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://grandhotel.com","source_type":"1p_website","source_label":"Brand's website","source_url":"https://grandhotel.com","updated_at":"2026-11-07T07:02:10.594261+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Elegant, nostalgic, welcoming, heritage-focused, and experience-oriented.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://grandhotel.com","updated_at":"2026-11-07T07:02:10.594261+00:00"},{"key":"founded","label":"Founded","shape":"text","content":"1887 (the hotel was built in 1887)","source_type":"1p_website","source_label":"Brand's website","source_url":"https://grandhotel.com","updated_at":"2026-11-07T07:02:10.594261+00:00"},{"key":"headquarters","label":"Headquarters","shape":"text","content":"Mackinac Island, Michigan, United States","source_type":"1p_website","source_label":"Brand's website","source_url":"https://grandhotel.com","updated_at":"2026-11-07T07:02:10.594261+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Provides a full-service seasonal resort destination for travelers seeking lodging, dining, recreation, entertainment, special events, and a historic Mackinac Island experience.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://grandhotel.com","updated_at":"2026-11-07T07:02:10.594261+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Seasonal hotel accommodations\nDining and bar service\nGolf at The Jewel\nSwimming and pool amenities\nFamily and outdoor activities\nShopping and resort merchandise\nHorse-drawn carriage and stable experiences\nFitness and wellness facilities","source_type":"1p_website","source_label":"Brand's website","source_url":"https://grandhotel.com","updated_at":"2026-11-07T07:02:10.594261+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Grand Hotel accommodations\nDining venues including Baroque, Cupola Bar, and Afternoon Tea\nThe Jewel golf course\nEsther Williams Swimming Pool\nWoodlands Activity Center\nGrand Hotel Stables and carriage tours\nFitness Center\nBoutique shopping","source_type":"1p_website","source_label":"Brand's website","source_url":"https://grandhotel.com","updated_at":"2026-11-07T07:02:10.594261+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Hotel rates are not stated in the scraped content. Merchandise prices shown include $8 for a room spray, $12 for a quilling card, $40 for a square plate, $48 for a teddy bear, and up to $142 for a large bucket.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://grandhotel.com","updated_at":"2026-11-07T07:02:10.594261+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Hospitality, hotels, resorts, travel, dining, leisure, and tourism.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://grandhotel.com","updated_at":"2026-11-07T07:02:10.594261+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Hotel guests, leisure travelers, families, golfers, event and package participants, Mackinac Island visitors, and shoppers seeking Grand Hotel merchandise.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://grandhotel.com","updated_at":"2026-11-07T07:02:10.594261+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Travelers and families seeking an upscale, historic summer-resort experience on Mackinac Island, including guests interested in golf, dining, seasonal events, themed weekends, recreation, and heritage tourism.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://grandhotel.com","updated_at":"2026-11-07T07:02:10.594261+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Seasonal leisure stays\nFamily vacations\nGolf trips\nHistoric and heritage travel\nDining and Afternoon Tea experiences\nThemed holiday and festival weekends\nWeddings and special occasions\nSwimming and outdoor recreation","source_type":"1p_website","source_label":"Brand's website","source_url":"https://grandhotel.com","updated_at":"2026-11-07T07:02:10.594261+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"A memorable Mackinac Island resort stay\nAccess to lodging, dining, recreation, shopping, and entertainment in one destination\nParticipation in seasonal festivals and themed events\nFamily-friendly activities and experiences\nGolf and wellness opportunities\nAbility to bring home Grand Hotel-inspired gifts and keepsakes","source_type":"1p_website","source_label":"Brand's website","source_url":"https://grandhotel.com","updated_at":"2026-11-07T07:02:10.594261+00:00"}]}],"last_refreshed_at":"2026-11-07T07:02:10.606907+00:00","last_changed_at":"2026-11-07T07:02:10.619776+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=60570578-5bae-439e-a3ff-d72c145b58d8"}