{
  "slug": "granola",
  "name": "Granola",
  "description": "Granola is an AI notepad designed for back-to-back meetings, providing effortless notes, action items, and memory without requiring a meeting bot. It transcribes meeting audio privately from the user's device and enhances notes instantly, working with all major meeting apps. It also helps users prepare for meetings and automates post-meeting administration.",
  "url": "https://optimly.ai/brand/granola",
  "websiteUrl": "https://granola.ai/",
  "logoUrl": "https://logo.clearbit.com/granola.ai",
  "baiScore": null,
  "bai_tier_status": "active",
  "bai_score_status": "active",
  "archetype": null,
  "archetype_status": "active",
  "category": "AI Meeting Note-takers",
  "categorySlug": null,
  "keyFacts": [],
  "aiReadiness": [],
  "competitors": [],
  "competitorsProse": null,
  "inboundCompetitors": [],
  "aiAlternatives": [],
  "parentBrand": null,
  "subBrands": [],
  "updatedAt": "2026-08-17T01:19:43.556Z",
  "verifiedVitals": {
    "website": "https://granola.ai",
    "category": "AI-powered meeting note-taking tool",
    "what_it_does": "Granola is an AI notepad designed for individuals in back-to-back meetings. It captures meeting audio from the device, takes notes, and enhances rough notes into comprehensive summaries. The tool also functions as a living memory of work conversations, assisting users with tasks like preparing for future meetings, drafting proposals, and sending follow-up emails.",
    "primary_audience": "The primary audience for Granola includes professionals and small teams, as well as larger organizations focused on compliance. It is particularly aimed at individuals who are in frequent meetings and prioritize making progress in their work.",
    "core_product": "Granola's core product is an AI notepad that provides meeting notes, actions, and memory features. This includes AI-enhanced meeting notes, AI chat, shared folders, custom templates, and multi-language support. Paid plans offer unlimited meeting notes and history, access to advanced AI models, and integrations with CRM systems (HubSpot, Attio, Affinity), Slack, Notion, and Zapier. Enterprise plans further include centralized billing, user management, single sign-on (SSO), org-wide model-training opt-out, auto-deletion, analytics, and priority support.",
    "pricing_model": {
      "kind": "freemium",
      "detail": "Granola operates on a freemium model, offering a free Basic plan, a Business plan at $14 per user per month, and an Enterprise plan starting at $35 per user per month. The free Basic plan provides core AI meeting notes and chat but limits note history to a rolling 30-day window. Paid plans unlock unlimited note history and additional features and integrations. All paid tiers are currently billed monthly, with no advertised annual discounts."
    },
    "named_competitors": [
      "Evernote",
      "Day One Journal",
      "Mem Technologies",
      "Jamie",
      "OpenWhispr",
      "Hedy AI",
      "Krisp",
      "Notta",
      "Read AI",
      "Bluedot",
      "Plaud",
      "Happy Scribe",
      "Fireflies",
      "Fathom",
      "Microsoft Teams",
      "Otter.ai",
      "Coworker",
      "Fellow",
      "TL;DV",
      "Notion AI Meeting Notes",
      "Zoom AI Companion"
    ]
  },
  "intentTags": {
    "problemIntents": [
      "Difficulty taking effective notes during meetings",
      "Distraction during virtual meetings due to manual note-taking",
      "Lack of a comprehensive meeting memory or context",
      "Inefficient post-meeting administration (e.g., summarizing, drafting follow-ups)",
      "Privacy concerns with traditional meeting bots joining calls",
      "Inconsistent note-taking across different meeting platforms or in-person meetings"
    ],
    "solutionIntents": [
      "Automated meeting note summarization and enhancement",
      "AI-powered action item and follow-up extraction",
      "Seamless meeting preparation with contextual briefs synced to calendars",
      "Effortless generation of follow-up emails and project plans",
      "Private and secure meeting transcription without a bot",
      "Universal compatibility with all meeting applications and in-person conversations",
      "Cross-platform availability for productivity on desktop and mobile devices"
    ],
    "evaluationIntents": [
      "Ease of integration with existing meeting workflows and calendar systems",
      "Accuracy and relevance of AI-generated notes and summaries",
      "Security and privacy features for meeting data and transcription",
      "Effectiveness of action item identification and management",
      "User experience and intuitiveness of the Granola interface",
      "Value proposition of the 'no bot' approach for meeting productivity",
      "Supported platforms and devices for using the AI notepad"
    ]
  },
  "businessProfileClaims": [],
  "timestamp": 1786948902248
}