{"name":"Grapefruit Records","domain":"grapefruitrecordclub.com","url":"https://optimly.ai/brand/grapefruit-records","is_claimed":false,"categories":["retail-ecommerce"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Record label and record store offering experimental and underground music, used vinyl, music-related merchandise, and releases from Grapefruit Records, Ba Da Bing Records, and other labels.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://grapefruitrecordclub.com","updated_at":"2026-11-08T03:03:07.140897+00:00"},{"key":"description","label":"Description","shape":"text","content":"Grapefruit Records began as a record label in 2011 and expanded into an online and brick-and-mortar record store. It offers new and used vinyl, cassettes, books, music-related merchandise, and local events and performances.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://grapefruitrecordclub.com","updated_at":"2026-11-08T03:03:07.140897+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"To release experimental and underground music and offer a wide selection of titles and music-related merchandise from labels sharing a similar ethos.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://grapefruitrecordclub.com","updated_at":"2026-11-08T03:03:07.140897+00:00"},{"key":"leadership","label":"Founders & leadership","shape":"text","content":"Founded by Simon Joyner and Ben Goldberg; the Omaha store was opened with longtime Grapefruit collaborator Mychal Marasco.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://grapefruitrecordclub.com","updated_at":"2026-11-08T03:03:07.140897+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://grapefruitrecordclub.com","source_type":"1p_website","source_label":"Brand's website","source_url":"https://grapefruitrecordclub.com","updated_at":"2026-11-08T03:03:07.140897+00:00"},{"key":"founded","label":"Founded","shape":"text","content":"2011","source_type":"1p_website","source_label":"Brand's website","source_url":"https://grapefruitrecordclub.com","updated_at":"2026-11-08T03:03:07.140897+00:00"},{"key":"headquarters","label":"Headquarters","shape":"text","content":"Omaha, Nebraska, in the Old Market District","source_type":"1p_website","source_label":"Brand's website","source_url":"https://grapefruitrecordclub.com","updated_at":"2026-11-08T03:03:07.140897+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Helps listeners discover and purchase experimental, underground, independent, and catalog music in physical formats, including used vinyl and music-related merchandise.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://grapefruitrecordclub.com","updated_at":"2026-11-08T03:03:07.140897+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Releasing experimental and underground music\nSelling new and used vinyl records\nDistributing releases from other labels\nSelling cassettes, CDs, books, and music-related merchandise\nHosting local events and performances at its Omaha store","source_type":"1p_website","source_label":"Brand's website","source_url":"https://grapefruitrecordclub.com","updated_at":"2026-11-08T03:03:07.140897+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Grapefruit Records releases\nBa Da Bing Records releases\nDistributed products from other labels\nNew vinyl records\nUsed vinyl records\nCassettes\nCDs\nMusic-related books","source_type":"1p_website","source_label":"Brand's website","source_url":"https://grapefruitrecordclub.com","updated_at":"2026-11-08T03:03:07.140897+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Products are individually priced; examples shown on the site range from $8.50 for a cassette to $150 for select used LPs.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://grapefruitrecordclub.com","updated_at":"2026-11-08T03:03:07.140897+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Music, recorded music, and specialty record retail","source_type":"1p_website","source_label":"Brand's website","source_url":"https://grapefruitrecordclub.com","updated_at":"2026-11-08T03:03:07.140897+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Listeners, record collectors, and people interested in experimental, underground, independent, new, and used music; the store also serves local event and performance audiences.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://grapefruitrecordclub.com","updated_at":"2026-11-08T03:03:07.140897+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Music enthusiasts and vinyl collectors seeking experimental and underground releases, independent-label records, curated catalog titles, and used vinyl.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://grapefruitrecordclub.com","updated_at":"2026-11-08T03:03:07.140897+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Discovering and buying experimental and underground music\nPurchasing new and used vinyl records\nBuying cassettes, CDs, books, and music-related merchandise\nShopping releases from Grapefruit Records, Ba Da Bing Records, and other labels\nAttending local events and performances in Omaha","source_type":"1p_website","source_label":"Brand's website","source_url":"https://grapefruitrecordclub.com","updated_at":"2026-11-08T03:03:07.140897+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Access to a broad selection of physical music releases\nDiscovery of experimental, underground, and independent artists and labels\nAbility to purchase new and used vinyl and other music formats\nAccess to local music events and performances","source_type":"1p_website","source_label":"Brand's website","source_url":"https://grapefruitrecordclub.com","updated_at":"2026-11-08T03:03:07.140897+00:00"}]}],"last_refreshed_at":"2026-11-08T03:03:07.148155+00:00","last_changed_at":"2026-11-08T03:03:07.156430+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=f3415bfb-9081-44ec-a303-170065327354"}