{
  "slug": "grapevine",
  "name": "Grapevine",
  "description": "Grapevine (specifically Grapevine Evaluations) is a cloud-based employee performance management platform specializing in 360-degree feedback. The software allows organizations to facilitate multi-rater assessments, employee engagement surveys, and performance reviews to enhance talent development.",
  "url": "https://optimly.ai/brand/grapevine",
  "logoUrl": "",
  "baiScore": 42,
  "archetype": "Misread",
  "category": "Human Resources Software",
  "categorySlug": null,
  "keyFacts": [],
  "aiReadiness": [],
  "competitors": [
    {
      "slug": "betterworks",
      "name": "Betterworks"
    },
    {
      "slug": "culture-amp",
      "name": "Culture Amp"
    },
    {
      "slug": "lattice",
      "name": "Lattice"
    }
  ],
  "inboundCompetitors": [
    {
      "slug": "blazel",
      "name": "Blazel"
    }
  ],
  "aiAlternatives": [],
  "parentBrand": null,
  "subBrands": [],
  "updatedAt": "2026-04-11T14:20:25.613+00:00",
  "verifiedVitals": {
    "website": "grapevineevaluations.com",
    "founded": "Unknown (Estimated late 1990s/early 2000s)",
    "headquarters": "Various (Multiple entities in US/Canada)",
    "pricing_model": "Enterprise/Custom",
    "core_products": "360 Degree Feedback, Employee Engagement Surveys, Performance Appraisals",
    "key_differentiator": "Specialization in the multi-rater (360-degree) feedback niche rather than being a broad-suite HRIS.",
    "target_markets": "HR Departments, Consultants, Corporate Leadership Teams",
    "employee_count": "11-50 (estimated)",
    "funding_stage": "Private/Bootstrapped",
    "subcategory": "Performance Management & 360 Feedback"
  },
  "intentTags": {
    "problemIntents": [
      "Manual Surveying (DIY): Conducting surveys via Google Forms, Typeform, or internal email threads to collect feedback.",
      "External HR Consultants: Contracting HR consultants or organizational psychologists to run annual culture audits.",
      "Informal Feedback Loops: Relying on informal water-cooler talk or localized manager-employee relationships without formal data."
    ],
    "solutionIntents": [
      "best 360 feedback software for mid-sized companies",
      "employee evaluation tools with customizable templates",
      "Grapevine software reviews",
      "performance management software for remote teams",
      "Internal Communication Tools: Repurposed use of Slack polls, MS Teams surveys, or basic HRIS performance modules."
    ],
    "evaluationIntents": [
      "Culture Amp vs competitors for 360 feedback"
    ]
  },
  "timestamp": 1777617903368
}