{
  "slug": "gravity-blanket",
  "name": "Gravity Blanket",
  "description": "Gravity Blanket is a wellness brand specializing in sleep-enhancing products. It rose to prominence in 2017 for popularizing the weighted blanket through a viral crowdfunding campaign. The brand focuses on utilizing Deep Touch Pressure Stimulation to improve sleep quality and reduce stress.",
  "url": "https://optimly.ai/brand/gravity-blanket",
  "logoUrl": "",
  "baiScore": 82,
  "archetype": "Challenger",
  "category": "Home & Wellness",
  "categorySlug": null,
  "keyFacts": [],
  "aiReadiness": [],
  "competitors": [],
  "inboundCompetitors": [],
  "aiAlternatives": [],
  "parentBrand": null,
  "subBrands": [],
  "updatedAt": "2026-05-08T05:30:03.605+00:00",
  "verifiedVitals": {
    "website": "gravityblankets.com",
    "founded": "2017",
    "headquarters": "Brooklyn, NY",
    "pricing_model": "One-time purchase",
    "core_products": "Weighted blankets, weighted robes, sleep masks, cooling bedding.",
    "key_differentiator": "The brand that transformed weighted blankets from a medical niche into a mainstream luxury wellness category.",
    "target_markets": "Adults with anxiety, poor sleep, or interest in premium wellness home goods.",
    "employee_count": "11-50",
    "funding_stage": "Acquired / Subsidiary",
    "subcategory": "Sleep Technology & Bedding"
  },
  "intentTags": null,
  "timestamp": 1778296188714
}