# Gravity Blanket
> Gravity Blanket is a wellness brand specializing in sleep-enhancing products. It rose to prominence in 2017 for popularizing the weighted blanket through a viral crowdfunding campaign. The brand focuses on utilizing Deep Touch Pressure Stimulation to improve sleep quality and reduce stress.
- URL: https://optimly.ai/brand/gravity-blanket
- Slug: gravity-blanket
- BAI Score: 82/100
- Archetype: Challenger
- Category: Home & Wellness
- Last Analyzed: May 8, 2026