{"name":"Great Southern Bank","domain":"greatsouthernbank.com","url":"https://optimly.ai/brand/great-southern-bank","is_claimed":false,"categories":["fintech-financial-services"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Great Southern Bank is a community bank serving individuals, families, businesses, and communities with banking products, lending, financial education, and personalized support.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://greatsouthernbank.com","updated_at":"2026-11-08T02:38:03.206350+00:00"},{"key":"description","label":"Description","shape":"text","content":"Great Southern Bank provides personal and business banking services, including checking, savings, CDs and IRAs, loans, online and mobile banking, debit cards, payment processing, financial education, and Live Teller ATMs. The bank was started in 1923 and serves more than 192,900 customers.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://greatsouthernbank.com","updated_at":"2026-11-08T02:38:03.206350+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"To help families, businesses, and communities build brighter futures by providing personalized, affordable financial solutions.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://greatsouthernbank.com","updated_at":"2026-11-08T02:38:03.206350+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://greatsouthernbank.com","source_type":"1p_website","source_label":"Brand's website","source_url":"https://greatsouthernbank.com","updated_at":"2026-11-08T02:38:03.206350+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Friendly, supportive, community-focused, educational, and accessible.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://greatsouthernbank.com","updated_at":"2026-11-08T02:38:03.206350+00:00"},{"key":"founded","label":"Founded","shape":"text","content":"1923","source_type":"1p_website","source_label":"Brand's website","source_url":"https://greatsouthernbank.com","updated_at":"2026-11-08T02:38:03.206350+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Helps individuals, families, businesses, and communities manage money, save, borrow, make payments, access banking support, and build financial knowledge.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://greatsouthernbank.com","updated_at":"2026-11-08T02:38:03.206350+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Personal banking\nBusiness banking\nChecking and savings accounts\nCDs and IRAs\nConsumer, home, home equity, auto, education, and personal loans\nOnline and mobile banking\nDebit cards and fraud alerts\nMerchant services and payment processing","source_type":"1p_website","source_label":"Brand's website","source_url":"https://greatsouthernbank.com","updated_at":"2026-11-08T02:38:03.206350+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Checking accounts\nSavings accounts\nCertificates of deposit and IRAs\nPersonal loans\nConsumer loans\nAuto loans\nHome loans and refinancing\nHome equity loans and HELOCs","source_type":"1p_website","source_label":"Brand's website","source_url":"https://greatsouthernbank.com","updated_at":"2026-11-08T02:38:03.206350+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Banking and financial services","source_type":"1p_website","source_label":"Brand's website","source_url":"https://greatsouthernbank.com","updated_at":"2026-11-08T02:38:03.206350+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"More than 192,900 customers, including families, individuals, businesses, and communities.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://greatsouthernbank.com","updated_at":"2026-11-08T02:38:03.206350+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Individuals and families seeking personal banking, lending, financial education, and digital banking services, as well as businesses seeking banking, lending, cash management, treasury management, and payment processing solutions.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://greatsouthernbank.com","updated_at":"2026-11-08T02:38:03.206350+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Opening checking, savings, or CD accounts\nSaving toward financial goals\nBuying or refinancing a home\nFinancing home improvements\nMaking major purchases or funding education\nMaking loan payments\nManaging personal or business finances online and through mobile banking\nDepositing checks remotely or through Live Teller ATMs","source_type":"1p_website","source_label":"Brand's website","source_url":"https://greatsouthernbank.com","updated_at":"2026-11-08T02:38:03.206350+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Greater access to personal and business banking services\nMore convenient account management through online and mobile banking\nAccess to financing for homes, vehicles, education, personal needs, and major goals\nImproved financial knowledge and confidence\nMore secure debit card spending through chip technology and fraud alerts\nFlexible access to teller support through Live Teller ATMs\nBusiness support for payment processing and cash management\nCommunity support through donations, sponsorships, and local partnerships","source_type":"1p_website","source_label":"Brand's website","source_url":"https://greatsouthernbank.com","updated_at":"2026-11-08T02:38:03.206350+00:00"}]}],"last_refreshed_at":"2026-11-08T02:38:03.215023+00:00","last_changed_at":"2026-11-08T02:38:03.221743+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=8a78e96c-5f36-4afb-b1ce-85741b86bbdc"}